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Marketing Assistant - Medical Practice (ZR_18481_JOB)

Remote: 
Full Remote
Contract: 
Full time
Work from: 
Australia

Offer summary

Qualifications:

High school diploma or equivalent., Associate or bachelor's degree preferred., Advanced knowledge of Google Ads., Proficient in MS Office and CRM software..

Key responsabilities:

  • Perform online competitor research and analysis.
  • Support marketing manager with daily tasks.
BruntWork logo
BruntWork Human Resources, Staffing & Recruiting SME https://www.bruntworkcareers.co/
501 - 1000 Employees
About BruntWork
We create flexible, fully remote work opportunities in companies around the world. If you have the right skills and experience, you can work for any of our clients from anywhere with a good internet connection. You’ll gain great experience and have the opportunity to apply for jobs in a range of different roles and industries in Australian, New Zealand, US, Canadian and UK companies. We want our endorsed candidates and staff (top 5% of applications) to succeed, so we’ll help you with interview guidelines, tips on working with clients and support finding your dream job among our many remote work opportunities.
See more BruntWork offers

Job description

This is a remote position.

Job Highlights:
  • Contract type: Independent Contractor
  • SCHEDULE: Monday - Friday, 11AM to 8PM Monterey Park, CA Time

Responsibilities
  • Perform online competitor research and analysis.
  • Support the marketing manager and marketing team with daily marketing tasks and operations.
  • Collect data, organize, and provide regular reporting on marketing activities and success metrics.
  • Create social media content and manage the company’s social media pages.
  • Draft copy for email campaigns.
  • Work with the marketing manager to draft website copy for landing pages.
  • Send email follow-ups to sales leads.
  • Manage leads in the company's CRM.
  • Assist with the coordination of marketing events and promotions.
  • Collaborate with other departments to ensure brand consistency and timely response to concerns.
Key Responsibilities
  1. Paid Advertising - Plan, execute, and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, Instagram Ads) to increase brand awareness and patient acquisition.Conduct performance analysis and adjust strategies to maximize ROI. Manage advertising budgets and report on ad performance and effectiveness.
  2. Social Media Collaboration - Work closely with the social media team to ensure consistency in branding and messaging across platforms. Provide direction for promotional campaigns, seasonal offers, and special events.Monitor engagement metrics and refine strategies to enhance patient interaction and loyalty.
  3. Clinical Team Coordination - Collaborate with clinical staff to identify marketing opportunities tied to new services, patient education, and special promotions. Ensure marketing materials accurately reflect clinical offerings and align with compliance standards. Provide guidance on patient-facing communications to reinforce brand messaging.
  4. Website and Digital Presence - Act as a liaison with web designers to ensure the website remains updated, user-friendly, and optimized for search engines (SEO). Oversee the integration of promotional campaigns, patient testimonials, and educational content into the website. Monitor and improve online booking and patient inquiry functionalities.
  5. Direct Mail Campaigns - Plan and coordinate targeted direct mail campaigns to drive engagement with specific demographics or services. Track and analyze campaign performance to refine future mailings. Ensure materials are professionally designed, compelling, and aligned with brand standards.
  6. Patient Retention Strategies - Develop and execute programs to enhance patient retention, such as loyalty programs, referral incentives, and personalized follow-ups. Analyze patient feedback and satisfaction surveys to identify areas for improvement in the patient journey. Work with clinical staff to create outreach initiatives for inactive patients.
  7. Community Outreach and Promotion - Build relationships with local organizations, businesses, and community leaders to promote the brand and services. Organize and participate in local events, health fairs, and sponsorships to enhance visibility. Develop partnerships to create mutually beneficial marketing opportunities.
Requirements
Requirements
  • Excellent written and verbal communication skills.
  • Basic graphic design skills to create social media and website content.
  • Proficient in MS Office suite, including Excel and Outlook.
  • High school diploma or equivalent; associate or bachelor's degree in business, marketing, or a related field preferred.
Required Experience
  • Paid Advertising and Analytics - Google Ads: Advanced knowledge required;ability to create, monitor, and optimize ad campaigns for ROI. Meta Business Suite (Facebook & Instagram Ads): Proficiency in creating and analyzing targeted social media campaigns. Google Analytics: Intermediate to advanced skills for tracking campaign performance, understanding user behavior, and generating actionable insights.
  • Social Media Management  -Hootsuite / Buffer / Sprout Social (or equivalent): Proficiency in scheduling, managing, and analyzing social media posts. Instagram, Facebook, LinkedIn, TikTok, and YouTube: Hands-on experience with platform-specific tools and trends.
  • Website and SEO - WordPress or Similar CMS: Intermediate skills for updating website content and managing plugins. SEMrush / Ahrefs / Moz: Proficiency in keyword research, SEO optimization, and competitor analysis. Google Search Console: Ability to analyze and improve search engine performance.
  • Design and Content Creation - Canva: Intermediate to advanced skills for creating visually compelling designs and marketing materials. Adobe Creative Suite (Photoshop, Illustrator, InDesign): Basic to intermediate knowledge for advanced design work. Email Marketing Platforms (Mailchimp, Constant Contact): Proficiency in creating and managing email campaigns.
  • Data and Campaign Management - Microsoft Excel / Google Sheets: Advanced skills for analyzing data, creating reports, and managing campaign budgets. CRM Software (HubSpot, Salesforce, or equivalent): Proficiency in managing patient data, tracking leads, and implementing patient retention strategies.Project Management Tools (Trello, Asana, Monday.com): Intermediate experience for tracking campaigns and team collaboration.
  • Direct Mail Campaigns - Mail Merge Tools (Microsoft Word, Excel integration): Proficiency for creating personalized outreach campaigns. Vendor Coordination Software (Postalytics, Lob): Familiarity with platforms for designing and executing direct mail campaigns.
  • Community Outreach and Events - Event Management Software (Eventbrite, Cvent): Basic knowledge to plan and manage events effectively. Social Media Event Promotion Tools: Proficiency in creating and managing event pages on social media platforms.
Required Levels of Experience/Skill
  • Advanced: Google Ads, Meta Business Suite, Canva, Google Analytics, CRM Software.
  • Intermediate: SEO tools, email marketing platforms, CMS tools, Excel/Google Sheets, social media management platforms.
  • Basic: Adobe Creative Suite, direct mail software, event management tools.
Candidates should be adaptable, willing to learn new tools, and comfortable with integrating multiple platforms to execute a unified marketing strategy.


Highly Regarded Skills and Experience

  • Experience in Aesthetic Medicine Promotion
  • Previous experience or interest in the specific industry.
  • Social media samples and proven graphic design skills - use of tools such as Figma, Adobe Illustrator, or Photoshop.
  • Content writing or copywriting portfolio.
  • Experience with outbound calling (sales, fundraising, marketing).
  • Familiarity with the latest trends and best practices in online marketing.
  • Skilled use of Artificial Intelligence​


Benefits
Independent Contractor Perks:
  • HMO Coverage on Eligible Locations
  • Permanent Work from Home
  • Immediate Hiring
  • Steady Freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.


ZR_18481_JOB


Required profile

Experience

Industry :
Human Resources, Staffing & Recruiting
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Customer Relationship Management (CRM) SoftwareGoogle AdsSocial Media ManagementSearch Engine OptimizationSalesforceMoz (SEO Software)Constant ContactGoogle AnalyticsAsanaSprout SocialBuffer PreparationHubSpot CRMGoogle Search ConsoleTrelloMonday.comMailchimpSEMrush (Software)CVSNTAdobe Creative SuiteCanva (Software)WordPressMailmergeHootsuite (Social Media Management Software)CopywritingCreative WritingFigma (Design Software)Artificial IntelligenceOutbound CallsAesthetic MedicineAdobe Illustrator

Other Skills

  • Microsoft Excel
  • Google Sheets
  • Adaptability
  • Communication
Are you interested?

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