Marketing Analytics - Manager

Job Summary

The Performance Analytics and Reporting Analyst is responsible for reporting and measurement of marketing activity across the global marketing organisation. Through standardised reporting of marketing metrics and production of key insights the MPI will help drive accountability and improvement for marketing teams performance from best in class measurement.

Responsibilities

Be the expert on the platforms and marketing technologies used for capture of programs metrics and outcomes incl. campaign automation CRM management ABM platforms digital web programmatic social and event.

Utilise data intelligence and reporting tools to help marketing teams drive program success through effective performance reporting.

Work with data teams to maintain repeatable production of performance marketing data for consistent and timely reporting.

Gather performance data and provide meaningful insights that informs marketing teams of campaign performance and execution optimization.

Proactively stay ahead of marketing performance analytics and best practices including AI and ML use cases.

Maintain integrity of the marketing database to ensure proper data utilisation establish best practice for campaign data usage.

Generate lead campaign and ABM reports for business impact and marketing ROI on a timely basis prepare executive insights for quarterly business reviews and adhoc needs.

Support the field marketing teams through reporting and data analysis that tracks performance of marketing activity.

Perform external analysis and research activities to generate relevant customer and market insights and recommendations.

Work closely with CMO teams Digital field teams and management to share funnel conversion improvement ideas - present results and feedback.