Senior Manager, Marketing Analytics

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate leader to accelerate our own marketing effectiveness through data, insights, and innovative measurement methods. As the Senior Manager of Marketing Analytics, you will play a pivotal role in driving performance optimization for the Americas Digital Experience Marketing organization. This leadership position requires an individual who can build and deliver against a robust reporting and analysis roadmap, while directly managing and coaching analysts. You will be a player coach, with the ability to train others, dive into technical details to solve blockers for key projects, and represent analysis and measurement strategy in executive level conversations.

What You’ll Do

• Serve as a critical business partner to the VP of Americas, and an essential part of their extended staff, on all things Marketing Analytics.
• Drive performance insights for the Americas Marketing Organization, including the introduction of inspection cadences that support campaign and channel optimizations
• Deliver insightful readouts to the Americas leadership team, providing recommendations through data that informs strategic shifts for their business
• Lead and mentor a team of analysts, providing hands-on coaching and career development
• Provide measurement thought leadership and introduce outside-in best practices to inject innovation into current state measurement capabilities
• Build and execute against a multi-quarter analysis and measurement innovation roadmap with inputs from the marketing leadership team
• Drive business requirements for technical projects that will transform Adobe’s ability to measure success of account-based initiatives

What You Need to Succeed

• 8+ years of experience in marketing analytics in a B2B environment
• 4+ years of leading a B2B analytics function, with a proven track record of developing analysts
• Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
• Domain expertise in B2B marketing strategy and measurement approaches
• Ability to translate asks from marketing partners into technical requirements to drive cross-functional projects with engineering and technology partners
• Expertise in SQL, Advanced Excel, and data-driven storytelling
• Outstanding stakeholder engagement, with a proven track record of driving measurement strategy and analysis with senior leadership

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $107,800 -- $240,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

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Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.