Channel Marketing Manager, Consumer Segment, Europe

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Channel Marketing Manager, Consumer Segment, Europe is responsible for the management and coordination of Consumer marketing activities in Europe. Reporting to EMEAI Channel Marketing Director. Managing Reseller, Retail & Online Marketing. Plan and execute activities to drive maximum ROI for WDC products in the region. Demonstrate a clear understanding of all Consumer GTM and customer needs. Should be business oriented while driving activities with the sales and cross functional teams. Should have effective & adaptable working relationships & excellent communication skills.

Responsibilities

• Develop Business and Brand Strategies for WDC Brands (WD, SanDisk PROFESSIONAL & Western Digital) in line with company Goals & Objectives
• Manage Marketing programs & activities that will help achieve sales targets, volume, and market share by developing effective marketing programs for Distributor, Retailer, Etailer and VAR accounts in support of these goals
• Develop InStore and Online second placements of WDC products with key retailers and eTailers. Execute Category Management and Content Optimization
• Develop quarterly digital awareness programs in conjunction with the Digital Hub &WDStore teams.
• Recommend & execute quarterly Go-To-Market (GTM) projects for our Consumer Brands
• Brief agencies across a wide range of activities including, but not limited to, providing customers with appropriate POP displays to achieve primary, secondary and cross category placement in selected areas in store, driving in-store merchandising efforts and sales training initiatives with Distributors & Retailers
• Manage the coordination of relevant trade shows, partner conference & sales trainings including, but not limited to design, content and logistical management
• Develop and maintain productive relationships with all Customers, Partner, WDC sales, product marketing, marcom, business operations and PR staff.
• Administer overall MDF, Claims and PA management system for region
• Hold and conduct weekly review on promotions with sales team.
• Prepare and present an in-depth quarterly analysis of all promotional activities from prior quarter by region. Compare results to prior year highlighting cost, ROI, top sellers by product, by customer and other trends
• Complete special projects, reports & analysis as needed

Education and/or Experience

• Bachelor’s Degree in Business or Marketing or equivalent. Must be technically literate and proficient
• min. 10 years business experience. Involvement in marketing-oriented projects strongly preferred
• Consumer/Technology brand experience preferred.

Specific Knowledge

• Aptitude to understand storage technology
• Good knowledge of market research disciplines
• Good knowledge of business plan and marketing plan disciplines

Computer, Software, Tools, Equipment, And Machinery Skills

• Intermediate to advanced skills in MS Excel, MS Word, Powerpoint and Outlook required,
• Ability to use effective Internet/Intranet searches

Language Skills, Able To

• Clearly communicate in English (verbal and written forms)
• Speak and present effectively in one-on-one and in small group situations

Interpersonal Skills, Able To

• Requires excellent communication and organization skills
• Use initiative to proactively identify opportunities and issues
• Conduct business in ethical manner
• Develops and maintain effective working relationships with others
• Maintain strict confidentiality

Complexity

• Capacity to prioritize tasks and manage time efficiently
• Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors
• Exercises judgment within defined procedures and practices to determine appropriate action

Discretion and Decision Making

• Understands implication of work and makes recommendations for solution
• Escalate problematic disputes to supervisor
• Follows departmental and organization policies and procedures

Domestic and/or international travel may be required.