Marketing Specialist

About this role:

In this position you’ll play a key role in helping a fast-growing AI startup operationalize a dynamic and efficient marketing machine. You’ll have the opportunity to own or assist in a wide array of marketing activities including content, social media, SEO, web strategy, and more. If you’re looking to join a veteran marketing team at a company with a strong product-led growth motion and a vibrant open source community, this could be the place for you!

What you’ll be doing:

You’ll be a key part of the marketing team, reporting to the Director of Marketing, where you’ll execute and gain experience on a wide array of marketing activities and campaigns, including:

• Managing the content calendar and owning the publishing and distribution of content across a variety of channels including our blog, LinkedIn, Reddit, YouTube, etc., leaning on internal subject matter experts and external resources.
• Managing the campaign calendar and tracking results against our targets, including execution of email and social posts; building and sending email and drip marketing campaigns via HubSpot.
• Building and executing on top of funnel campaigns, as well as targeted nurture campaigns via CommonRoom.
• Reporting on web metrics and campaign performance to help drive and influence strategy, and optimizing website content for search engines (SEO).
• Assisting the other members of the Marketing team in executing on strategic campaigns and initiatives to drive awareness and conversion.

What you’ll bring:

• 3+ years experience working on a marketing team, ideally in the B2B technology space
• Strong writing skills to help execute on content strategy and promotion, ranging from customer case studies, to partnering with subject matter experts on blog posts, to drafting drip email campaigns and LinkedIn posts to promote our content and product launches.
• A bias for making data-driven decisions and a growth mindset to contribute to our team’s learnings and evolution.
• Ability to execute efficiently against our marketing roadmap and content calendar, including the ability to prioritize and manage multiple projects at once.
• Experience creating engaging social media posts and calendar. Some experience with SEO, paid digital advertising, and/or review sites like G2 or Capterra are a plus but not required.
• Strong communication skills to coordinate internal and external teams across projects.
• Passion for, or at least strong curiosity to learn about, AI and to deeply understand HumanSignal’s mission, products, and ecosystem.
• Some technical experience with Hubspot.
• Bonus: a working understanding of product-led growth frameworks and SaaS sales pipelines, as well as experience using AI tools and workflows to support marketing initiatives.

What your first few months will look like:

Within 1 month, you'll:

• Get up to speed on HumanSignal’s greater mission and strategy.
• Develop a strong understanding of Marketing’s systems, workflows, and programs.
• Start working through our existing content strategy and helping execute on items in flight while helping to prepare upcoming content pieces.
• Start getting familiar with our Marketing channels and getting involved in our SEO, paid search, and social media marketing efforts.

Within 2 months, you'll:

• Be a major contributor to our Marketing program execution, including taking on more ownership of key marketing channels and strategies.
• Integrate with the greater HumanSignal organization where you’ll be helping with product launches, thought leadership, and supporting the Sales and Customer Success teams.

Within 3 months, you'll:

• Be fully up to speed and in charge of your assigned channels and responsibilities. You’ll be helping to guide our strategy and execution across all our marketing channels and taking a strong hand in executing our demand generation and go-to-market strategies.
• Handle all our content marketing across all our content channels and mediums, fully owning the production, reporting, and performance of those channels.

At HumanSignal

While our community and customers enjoy our products, we understand it is our team who make that possible. That is why we want to support you in doing your best work. To explore more about our team please visit the about our team page.

We hope you are interested in our opportunities and encourage you to apply even if you are not sure you fit all of the requirements. When applying please include: A short document covering of your experience & skills, such as a resume or linkedin profile. If you have a cover letter expanding on your background and why HumanSignal is of interest to you, even better, though a cover letter is not required & will not impact your application status. When we receive your application, we’ll get back to you about the next steps.

HumanSignal is an Equal Opportunity Employer. We are committed to building an organization that welcomes diverse backgrounds and lifestyles. Our goal is to create an inclusive work environment that is equitable and where everyone feels they belong. We foster open and transparent communication and a workplace where discrimination and harassment are not tolerated. If you need any accommodations or assistance to make your interviews more accessible please do not hesitate to reach out to us.

We do not discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences.

At HumanSignal we pay based on regional compensation market rate ranges across the globe. We are hiring for this role across North and South America as well as Europe. For US based candidates our base cash compensation for this role is targeted at $70,000 to $95,000 USD. This range is provided by market data and are in good faith. The final offer details are determined by several factors including candidate experience, expertise, as well as applicable industry knowledge and may vary from the pay ranges listed above.