Product Marketing Manager

Why should you consider joining Auvik?

• You want to work at a company that is building impactful, relevant technology. Auvik’s network management software helps IT teams by automating time-consuming tasks, streamlining operations, and mitigating risk. It’s more important than ever to be able to remotely monitor and manage network infrastructure, and with Auvik, IT professionals have that essential visibility and control.

• You want to work with a leadership team who are transparent and trustworthy. Our senior leaders have a vision for Auvik. They are experienced, knowledgeable, approachable, and consistently working hard to drive success, both for the company and the team of people who make it happen.

• You want to work with a product customers love. People rave about what we’ve built. Our customers are smart, aspirational, and highly technical. It pays to get the details right.

• You want regular opportunities for learning and growth. With ongoing feedback from leadership, you’ll find that Auvik encourages you to be your very best. Our onboarding process is thorough and informative because we want to make sure you’re prepared to have a great work experience. We also have programs designed to help you take the next steps you want for your career.

• You want the flexibility to manage your work, your way. We’re a fully distributed team and we’re prepared to continue to support working from home (or the space you choose!). We trust you to get the job done where you feel most comfortable and effective.

What’s this role about? 

We are seeking a self-directed, experienced Product Marketing Manager to join our dynamic Product team. Reporting to the Director, Product Market & Strategy, you will directly impact the success of Auvik’s products by driving product, market, and competitive knowledge.  You will collaborate closely with cross-functional teams, including demand gen, sales, product management, and customer success, to ensure effective product positioning and communication to our target audience. You will influence product direction and development with customer and market insights. The ideal candidate will have a strong IT management background (especially networking), combined with the ability to communicate highly technical concepts to both technical and non-technical audiences.

What will you be doing?

Building Knowledge and Awareness

• You will be an expert in:
• Auvik products: know our products, inside and out, and the value they bring to our customers and market. Serve as a technical product expert and spokesperson both internally and externally. 
• Market and industry intelligence: know our buyers and users. Identify and nurture relationships with key customers and industry influencers to maintain a finger on the pulse of our industry.
• Competitive landscape: know our competition and how they are positioned to ensure we’re aware of opportunities and recognize potential threats to the business.
• Share prospect, customer and market knowledge with the broader team to inform our targeting, content, demand generation, sales, and customer success strategies.
• Engage directly and encourage the team to listen to our prospects and customers to develop a deep understanding of the challenges they face. Help to identify where and how Auvik’s products map to these challenges and deliver value.

Developing and Executing Strategy

• Support the launches of net-new market product releases and updates.
• Collaborate with product management to develop product positioning and messaging that resonates with our target buyer personas.
• Champion our brand both internally and externally. Lead the ongoing evolution of our product,  identity and messaging, while building awareness of the Auvik brand.
• Provide input into the sales & marketing plan for the products, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Understand and support our sales enablement team; collaborate with them on the problems we solve for our buyers and users; assist and develop internal tools and external collateral.
• Collaborate regularly with members of the broader marketing, product management, sales, and customer success to:
• ensure alignment;
• develop high-impact go-to-market plays and assets;
• get feedback on program effectiveness and process improvements.
• Continuously evaluate systems and encourage process and documentation to enable more time for meaningful work.

What are we looking for?

• 5+ years of product marketing experience with at least 3 years of experience in a network management or IT market-facing role.
• Proven experience in a technical product marketing role within a B2B SaaS organization.
• Excellent written and verbal communication skills, with the ability to create compelling content and deliver persuasive presentations, both virtually & in-person. 
• A data-driven mentality in both the outside-in and inside-out messaging.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
• Bachelor’s degree in computer science, computer networking, a similar technical field, or equivalent experience. 
• Certification such as Pragmatic Marketing or Product Marketing Alliance certification is a plus.

About Auvik

Auvik makes network management easier. Our software provides the visibility and automation IT professionals need to focus on the work that delivers the greatest value to their organization. Today, Auvik helps IT teams manage more than four million devices on over 50,000 networks worldwide.

Auvik is one of the fastest growing North American technology companies, and is winner of the Deloitte Technology Fast 50, Deloitte Fast 500, and was recognized as the #1 ranked Canadian company in the FT Americas’ Fastest Growing Companies list.

We’re focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. We are happy to make any accommodations you may need throughout the interview process as well. Don't have a working webcam? We will help you find a space you can conduct your interview from Have kids or pets in the background? Don’t worry about it. Just let us know what you need when we reach out to schedule and we will make it work! 

Auvik is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law.