Senior Associate - Brand

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized  by leading organizations around the world:

• BrowserStack is Great Place to Work-Certified™ 2020-21

• Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

• Ranked in Forbes Cloud 100 in 2021 - for the second time

• Featured in LinkedIn Top Startups India 2018

Role in Nutshell

As an Associate Marketing Manager, you will play a pivotal role in elevating BrowserStack's brand presence and driving engagement within the global developer and QA community. You'll be responsible for crafting and executing innovative social media strategies, compelling brand campaigns, and data-driven marketing initiatives that resonate with our technical audience.

What will you do?

• Develop and execute comprehensive social media strategies across LinkedIn, X, YouTube, and Facebook to enhance brand visibility and engagement within the developer community

• Analyze market trends, customer insights, and competitive landscape to inform content strategy and campaign direction

• Create and oversee innovative brand campaigns that resonate with developers and QA professionals, driving awareness and engagement

• Monitor and analyze key performance metrics, including brand awareness, share of voice, and reach, providing regular reports to stakeholders

• Conduct thorough market research and gather data points to validate marketing initiatives and demonstrate ROI

• Collaborate with cross-functional teams to ensure consistent brand messaging and execution across all marketing channels

• Identify and capitalize on new marketing opportunities to drive brand growth and differentiation in the developer tools space

• Stay current with industry trends, emerging technologies, and best practices in technical marketing to inform strategic decisions

• Manage relationships with external vendors and agencies to ensure high-quality content creation and campaign execution

• Optimize marketing strategies based on performance data and market feedback to continuously improve campaign effectiveness

Desired Experience

• 1-3 years of overall experience in developing and executing successful digital marketing strategies and social media campaigns

• Ability to work independently in planning, managing, and executing different content formats and marketing campaigns with strict timelines

• Confidence to work closely with various teams to craft programs that are results-driven and align with brand objectives

• A creative and analytical mindset to seek innovative, best-in-class ways to drive brand awareness and engagement within the specified budget

• Proficient in defining and tracking social media metrics, brand awareness KPIs, and campaign success metrics

• Experience in content creation and management across multiple social media platforms

• Knowledge of social media management tools, analytics platforms, and content scheduling software

• Experience working with multiple stakeholders across time zones

• Excellent oral and written communication skills, with the ability to craft compelling content for technical audiences

• A basic understanding of the software development and testing landscape is a plus

Benefits:

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

• Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

• Gratuity as per payment of Gratuity Act, 1972

• Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

• Remote-First work environment that allows our people to work from anywhere in India

• Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience