Brand Marketing Specialist

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

HOW YOU’LL MAKE AN IMPACT:
Carter’s, Inc. is seeking an innovative and results-oriented Brand Specialist to join our dynamic marketing team. This role will involve collaboration across various departments, including Design, Merchandising, Creative, and Go-To-Market, to develop brand strategies and campaigns that align with organizational objectives and resonate with our target audiences. The ideal candidate will have a proven track record in executing awareness-driven campaigns across multiple marketing channels, possess strong creative thinking skills, and demonstrate a passion for brand storytelling.
This role typically reports into the Sr Manager, Brand Marketing, is based in our Buckhead office, and is on site 4 days a week. 

30%: Growth Brands – Brand Marketing 

• Assist in planning and execution of new brand launches, ensuring successful market entry  
• Collaborate with consumer insights, merchandising, and design to identify unique brand positioning  
• Develop, distribute, and manage timelines incorporating deliverables spanning numerous teams 

30%: Core Brands – Brand Marketing 

• Collaborate with eCommerce and Merchandising teams to execute growth strategies and innovation initiatives. 
• Communicate key product priorities to creative and channel teams. 
• Partner with creative and channel owners to implement go-to-market plans for new product launches. 
• Conduct comprehensive category analyses, including consumer, competitive, and financial assessments, to identify growth opportunities and formulate actionable plans. 

25%: Brand Marketing Execution 

• Operationalize brand strategy across all consumer touchpoints, including email, SMS, and in-store signage. 
• Execute quarterly, seasonal, and annual brand campaigns to enhance brand health metrics, drive traffic, and increase sales. 
• Collaborate with cross-functional marketing teams to develop plans for testing and growth opportunities across the portfolio of brands. 
• Work closely with Social Media and PR teams to create campaigns and programs that enhance cultural relevance and extend brand reach. 
• Partner with the Consumer Insights team to test campaign concepts and creative treatments, using data to inform final strategies. 
• 15%: Go-To Market 
• Manage the brand messaging calendar in conjunction with the Go-To-Market Marketing team to ensure that product and promotional plans align with broader brand narratives and enterprise schedules. 
• Collaborate with the Go-To-Market team to ensure brand consistency across all consumer touchpoints in promotional campaigns. 

WE’D LOVE TO HEAR FROM YOU IF:
Must have:

• Deep understanding of brand marketing fundamentals (positioning, annual brand strategy and planning, campaign strategy and brief development, integrated campaign planning and execution)    
• Strong project management skills, with ability to consistently achieve or beat deadlines 
• Demonstrated ability to turn consumer insights into brand actions 
• Excellent written and verbal communication skills 
• Creative mindset with a passion for storytelling and brand development
• 2+ years of relevant work experience 
• Strong bias for action and desire for ownership & accountability 
• Dialed into culture, consumer trends and the evolving marketing landscape 
• Inclination to seek and analyze data from a variety of sources to support decisions and to align others with the organization's overall strategy 

Preferred skills and experience:

• Experience in Brand Marketing or Brand Strategy at a major consumer brand a plus 
• Apparel, retail, QSR or CPG marketing experience strongly preferred  
• Experience executing breakthrough brand partnership programs  
• Experience working in fast-paced, matrixed environments where cross-functional collaboration and leading through influence are critical 
• Experience in fashion/apparel is a plus 

OUR TEAM MEMBERS:

• Lead Courageously: Have a strong sense of personal values that align with our Company values
• Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
• Drive Growth: Set aggressive goals and implement plans precisely
• Cultivates Innovation:  Respectfully challenge the “we’ve always done it this way” mentality and explore new ways to achieve desired outcomes

MAKE A CAREER AT CARTER’S: 

Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess. 
NOTE:  This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
 

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.