Career Opportunities: Associate Manager, Marketing Analytics (123773)

Job Location: Hershey, PA

Open to remote

The Company

Hershey offers the opportunity to drive some of the world’s biggest and most iconic brands such as Hershey’s, Reese’s, Kisses, Twizzlers, Pelon and Jolly Rancher. At Hershey, we're more than just a business, we're a team united by our purpose of making more moments of goodness for consumers.

Hershey employees get to make real, impactful changes daily. We are looking for thinkers, leaders and challengers – people who initiate and take action to drive growth and deliver goals. At The Hershey Company, we strike the perfect balance between autonomy and support. Our managers are equipped to foster your career aspirations and empower your growth as we believe your personal and professional development is paramount to the success of the team. Hershey’s people-focused mindset is what makes our culture so sweet. 

Your career. Our business. Together, we’ll make more Moments of Goodness.

The Team

The Hershey International Team (global excluding USA) is on a journey to double our business over the next 10-years by bringing more moments of goodness around the world through our great products and experiences.  You can join the heart of it all as part of the Hershey International Strategy and Marketing team (ISM) working with partners all around the world to drive strategy & performance, build global brands and deliver consumer centric products & innovation!  

The Role

• As a member of the Hershey International Strategy and Marketing team, the Associate Manager Marketing Analytics is accountable for supporting this growth journey by leveraging the power of core marketing fundamentals and data analytics to drive business performance across key regions in the world.
• They will work in partnership with regional marketing, insights and innovation teams to develop, promote and execute short-term growth and long-term plans for the international organization.  They will support, the success of (including but not limited to) global campaigns, partnerships, brand building, MarTech and regional performance management, etc.  They will promote a results-driven and collaborative culture with a focus on measurement and experimentation by fostering agile practices (test/learn, scale,fail fast) to drive real business growth.
• The successful candidate will have a passion for data & analytics, technology and marketing, knowing that the combination is a key competitive advantage for driving our beloved brand growth, championing the consumer and enhancing marketing excellence. 

Working closely with international marketing teams you will…

• Develop and Enhance our Marketing Capabilities
• In partnership with regional teams and leadership, find opportunity areas supported with data to improve marketing efficiency and effectiveness
• Leverage core marketing fundamentals, Martech and data analytics to accelerate growth behind our core brands and enhance global marketing capabilities
• Benchmark industry best practices to identify key trends to exploit & pinpoint levers to pull within the strategy to maximize sales

Data Analytics to Enhance Marketing Activation Potential

• Campaign/media analysis (ATL/traditional, SME, Social, etc.), in-year activation optimization and future activation optimization
• Responsible for data analytics; existing marketing capabilities, new capability development,
• developing a framework/playbook on how to maximize data to drive our growth strategy
• Analyze market data on a regular basis to assess areas of opportunity across international regions 
•  Support the development of our multi-year capability building and data roadmap and strategic vision

 
Reporting & Budgeting

• Deliver International analytics and information dashboards that track key KPIs and financial metrics to help international delivery our goals (ex. financial dashboards, share dashboards, marketing dashboards, digicom dashboards) 
• Manage internal ISM team’s annual budget

 
Skills & Knowledge Required:
• Proactive & passion for learning
• Proven track record of delivering results, sense of urgency
• Strong collaborator and influencing skills
• Strong communication skills; active listening and written/oral communication
• Excellent project management skills
• Strong analytics, ability to leverage multiple data sets to drive insights into action
• MarTec understanding and ability to learn as this area continues to develop
• High proficiency in Power Point, Excel, Nielsen/IRI or equivalent
• Preferred knowledge on visualization tools like PowerBI 

Education & Experience:
• Bachelor’s degree, MBA not required but preferred
• Min. 2-5 years post-undergrad of progressive responsibility within CPG or related marketing field. 
• Strong analytics background

#LI-AM1
#LI-Remote

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).