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Email Marketing Manager

fully flexible

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Ukraine

Offer summary

Qualifications:

2+ years of experience in email marketing, Upper-intermediate English or higher, Strong understanding of digital marketing, Experience in A/B testing.

Key responsabilities:

Create and manage automated email campaigns
Monitor KPIs and develop hypotheses for improvement

United Tech Scaleup https://unitedtech.ai

201 - 500 Employees

See more United Tech offers

Job description

We are looking for an Email Marketing Manager. As an Email Marketing Manager, you will have the freedom to shape and execute your strategies with the full support of our team. We believe in empowering our experts, providing you with the autonomy to make decisions that drive results. If you have bold ideas, we're eager to see them in action—and if there's ever any debate, our A/B testing approach ensures that the best ideas win. The challenges are rewarding, particularly in developing anti-spam strategies and ensuring our emails land in inboxes, not spam folders.

In this role, you will

Create, manage, and optimize automated email campaigns to increase revenue and customer engagement

Monitor KPIs of the email marketing channel, and develop hypotheses to improve these metrics

Conduct A/B testing and analyze results to optimize key indicators

Stay updated on industry trends and monitor competitors to identify opportunities for improvement

Track email deliverability, manage domain reputation, and build a strong reputation on various ESPs (Gmail, Yahoo, Hotmail)

Manage and optimize email marketing tools, with a primary focus on platforms like Mailchimp, SendGrid, and Mailgun

Create engaging creative briefs for the design team, write compelling copy, and collaborate with designers to develop visually appealing content for email campaigns

Research email marketing trends, generate ideas, and continuously test and experiment with different types of content

It’s all about you

2+ years of experience in email marketing

Upper-intermediate English or higher

Solid understanding of digital marketing and email fundamentals: CAN-SPAM, GDPR, and CCPA requirements, segmentation, CR/OR/CTR, and IP/domain reputation

Strong analytical skills with a focus on data-driven decision-making to continuously improve campaign performance. Experience in A/B testing is essential

Basic knowledge of typesetting, design, and email composition

Analytical and creative mindset

Flexible and self-motivated with a continuous learning approach

The Three E’s: Excellent communication and collaboration skills, with the ability to work effectively and empathetically in a team environment

Would be a plus

Experience with HTML/CSS

Basic knowledge of analytical tools such as Google Analytics and Tableau

Experience with web push notifications

What we offer

Care and support:

20 paid vacation days, 15 sick days, and 6 additional days off for family events

100% medical insurance coverage