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Senior Paid Media Specialist (ZR_18347_JOB)

Remote:

Full Remote

Contract:

Part time

Experience:

Expert & Leadership (>10 years)

Work from:

Australia

Offer summary

Qualifications:

Bachelor’s degree in Marketing or related field., Minimum of 3 years in paid media experience., Proven skills in Google Search and Merchant Center., Strong analytical skills with GA4 and Google Sheets..

Key responsabilities:

Develop and optimize paid search campaigns.
Monitor, analyze, and report on campaign performance.

BruntWork Human Resources, Staffing & Recruiting SME https://www.bruntworkcareers.co/

501 - 1000 Employees

See more BruntWork offers

Job description

This is a remote position.

Part Time
Scheduling: Monday, Thursday, Friday 20hrs/week Flexible time
Skill level: Undecided - wanting to see candidates with 3-10 years of experience.

We are looking for a talented and data driven Paid Search Specialist to join our Australia-based marketing team.

The Paid Search Specialist will work closely with our Head of Paid Media & Customer Acquisition to align on roadmaps, provide insights and build and manage our Google Ads campaigns.

The ideal candidate will have at least 3 years of experience in paid search, be working day in day out in paid search and be up to date with best practice speaking to Google, learning from peers and constantly reading blogs about new products and importantly have the mindset of always testing and learning. The ideal candidate will have experience with Search, Performance Max, Demand Gen, Google Shopping, Google Merchant Center and more of a niche but have experience with Google Things to Do and managing the connections through Rezdy to Google Ads.

Requirements

Develop, implement, and optimize paid search campaigns on Google Search.
Conduct keyword research and analysis to identify growth opportunities.
Monitor and analyze campaign performance, providing regular reports and insights.
Help to develop testing backlogs and implement A/B testing strategies to improve campaign performance.
Utilize data and automation to enhance campaign efficiency.
Create data visualizations and in-depth reports using tools like Google Data Studio.
Collaborate with the creative and content teams to develop effective ad copy and landing pages.
Ensure compliance with data privacy regulations such as GDPR and CCPA
Assist with Meta or other paid media advertising campaigns as needed.

Nice to haves (not mandatory)

Google Tag Manager and technical skillset to tag more complex conversion points

Qualifications:

Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
A minimum of 3 years of experience in paid media, specifically in search engine marketing.
Proven experience with Google Search, Google Things to Do, and Google Merchant Center.
Strong analytical skills and proficiency in using tools like GA4 and Google Sheets utilizing formulas
Ability to interpret data and make data-driven decisions.
Excellent communication and teamwork skills.
Certification in Google Ads
Experience with Meta advertising is desirable but not required, verification a bonus
Experience with data analysis and visualization tools.
Understanding of AI and machine learning applications in SEM.
Knowledge of multi-touch attribution.
Awareness of data privacy regulations and effect on cookie duration and effect to measurement of channels