Communications Manager

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About the Opportunity:

eBay is seeking an up-and-coming communications getter for the role of Communications Manager, eBay Australia & New Zealand.

This role addresses the important need for eBay to build, enhance, and protect eBay’s reputation with essential communications programs to customers, media, internal, and other partners.

Ecommerce is undergoing rapid change in Australia and the role will provide the successful candidate an opportunity to actively participate in shaping perceptions of eBay in this growing sector. 

This is a highly demanding and visible role – both internally and externally. The successful candidate will have the opportunity to make their mark as a communications professional in this role.

Key Responsibilities

Consumer Communications

• Manage the day-to-day implementation of consumer and brand PR campaigns

• Manage and direct external agencies to support this activity

• Develop strong working relationships with marketing and other relevant eBay teams to harness support for maximising PR opportunities and assist with the internal education of PR

• Identify news and trends to generate media and consumer interest

• Both be a spokesperson and also train and brief other spokespeople prior to media interviews and provide feedback on conclusion

• On a daily basis, have a feel for all topical news to source relevant promotions to capitalise on issues within the media

• Handle day-to-day media inquiries promptly, involving and managing external agencies when appropriate 

• Network and build media contacts

• Build a database of interesting eBay member profiles; interview members for media suitability

• Liaise and support international eBay colleagues with global PR standard process

Corporate Communications:

• Day-to-day media and external relations

• Strategic campaigns to change perceptions and win support for eBay’s position on industry-specific issues

• Keep up-to-date records of company facts for use by all departments 

• Provide clear direction, priorities and needed resources to the agencies on a day-to-day basis

• Develop an excellent knowledge of eBay’s products and the potential impact of site changes on its users

• Develop critical communications (incorporating user consultation) in conjunction with Seller, Buyer and Product teams that inform and educate users when site changes are made 

• Manage external monitoring and analysis agencies to understand media opinions of eBay and effectiveness of PR programs

• Respond to general and issues-based media enquiries promptly and within deadline, working with key internal partners

Internal Communications

• Create and implement internal communication plans that align with the eBay AU’s goals and objectives as directed by Head of Communications

• Produce and manage engaging content for various internal channels, ensuring consistency in messaging and tone

• Collaborate with leadership and departments to gather information 

• Design initiatives to enhance employee engagement and establish mechanisms for collecting and addressing employee feedback.

• Support employee communications programs that increase employee engagement and business strategy understanding.

Relevant Experience 

• 6+ years in a Corporate Communications, Public Relations or Media role with either an agency or corporate

• Successful track record in developing, implementing and analysing consumer communications plans

• Proven ability to think and act across all communications channels

• Successful track record in working closely with a team, but also managing own time and workload

• Effective and disciplined project management skills across a large number of tasks and able to coordinate input from multiple parties

• Drive for results and success across all areas of responsibility

Relevant Skills & Education

• Ability to think strategically and creatively 

• Excellent editing and writing skills that can be adapted for a multitude of communications channels (consumer, vertical, social, radio etc.)

• Degree qualified: Communications, Journalism, Marketing

• Well-developed verbal communication skills

• Self-starter with plenty of initiative, drive and energy

• Possess up-to-date knowledge in the profession and industry

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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