Data Evangelist

Every day, Heartland, a Global Payments Company, makes it possible for millions of people to move money between buyers and sellers using our products and unmatched services.  Simply, we create meaningful technology centered experiences that enable our customers to prosper.  If you want to work like an entrepreneur, support and serve entrepreneurs and bring your expertise to a dynamic team, then Heartland is for you.  If it's in your nature to work with a passion to provide tangible solutions for everyone you interact with, then join us and let's see what we can do together.

Job Summary:
The Data Evangelist / Data Journalist will play a pivotal role in leveraging data to enhance communication and storytelling within Global Payments. This position focuses on transforming complex data into compelling presentations, informative white papers, and insightful reports. The Data Evangelist will also contribute to analytical efforts and engage with press and media to communicate the organization’s insights and value proposition effectively.

Key Responsibilities:

• Data Analysis:

  • Gather, analyze, and interpret large datasets from various sources to extract actionable insights.

  • Utilize statistical tools and methodologies to assess data quality and identify trends.

• Content Creation:

  • Develop compelling narratives and reports based on data findings to support marketing campaigns and strategic initiatives.

  • Write articles, white papers, and case studies that communicate complex data insights clearly and engagingly.

• Collaboration:

  • Collaborate with cross-functional teams, including marketing, product management, and sales, to ensure data-driven storytelling aligns with organizational goals.

  • Work with the marketing team to integrate data insights into promotional materials and messaging.

• Thought Leadership:

  • Contribute to the creation of thought leadership content that positions Global Payments as an industry expert, utilizing data to back claims and insights.

  • Present findings to internal and external stakeholders, effectively communicating the significance of data insights.

• Trend Monitoring:

  • Stay up-to-date with industry trends, emerging technologies, and best practices in data journalism and analytics.

  • Identify opportunities to leverage data in innovative ways to enhance marketing efforts.

Data Presentation Development:

• Create engaging and visually appealing presentations that effectively communicate data-driven insights to internal and external stakeholders.

• Collaborate with cross-functional teams to ensure that presentations align with strategic objectives and key messaging.

White Papers and Reports:

• Develop high-quality white papers and reports that articulate the value of Global Payments' products and services, utilizing data to support claims and insights.

• Conduct thorough research and analysis to inform content creation and ensure credibility and relevance.

Contributing to Analysis:

• Analyze data from various sources to identify trends, opportunities, and actionable insights that inform product strategies and marketing efforts.

• Collaborate with the research team to ensure that analytical findings are effectively communicated through various channels.

Engagement with Press and Media:

• Serve as a data spokesperson, providing insights and expertise for press releases, media inquiries, and interviews.

• Develop relationships with journalists and industry influencers to promote data-driven stories that highlight Global Payments’ innovation and thought leadership.

Thought Leadership:

• Stay up-to-date with industry trends and best practices in data journalism and analytics, ensuring the organization remains at the forefront of market developments.

• Contribute to the company’s thought leadership initiatives by publishing articles and insights that position Global Payments as an industry expert.

Minimum Qualifications

• Bachelor's Degree
• Relevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.
• Typically a minimum of 6 years - 3-5 years of experience with B2B marketing of consumer-facing products, consumer financial services, or digital banking and payments services. At least 5 years of experience in a large (at least 5,000 employees) matrixed organization and a start-up organization.

Preferred Qualifications

• Typically 8+ years - Experience successfully launching and growing products within an eCommerce, FinTech or Paytech business.     Demonstrated track record of creating compelling value proposition / narrative. Advanced quantitative and analytical skills with expertise in developing pricing and offers.
• Licensing and/or Certification - Pragmatic Marketing Certification

What Are Our Desired Skills and Capabilities?

• Skills / Knowledge - Having wide-ranging experience, uses professional concepts and company objectives to resolve moderately complex issues in creative and effective ways. Having ownership of a sub-function, account or matrix management responsibilities, applies knowledge to meet goals, maintain relationships, propose opportunities to expand the business, and lead matrix teams. Some barriers to entry exist at this level (e.g., dept/peer review). 
• Job Complexity - Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside own area of expertise.  Builds on/Maintains external relationships of assigned accounts.

Heartland is an equal opportunity employer. Heartland, a Global Payments Company, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.