Marketing Specialist

Who is Juniper?

Juniper is a dynamic creative agency that partners with some of the world’s most influential brands to bring groundbreaking merchandise to life. From iconic gaming studios to top-tier creators, we specialize in designing, producing, and launching innovative products that resonate with passionate fanbases across a range of industries.

At Juniper, we’ve built our reputation on a mix of creativity, strategy, and execution. Our “secret sauce” is driven by three core pillars:Brand Strategy

Our strategy team is the heartbeat of everything we do. We’re deeply immersed in online culture and work side by side with creators to craft unique product strategies tailored to their brands. By blending qualitative insights with quantitative analysis, we create bespoke plans that drive both long-term brand growth and short-term store success.

Design

Innovation is at the core of our design philosophy. From custom apparel to quirky and unexpected products like talking plush toys, singing pianos, and even Wi-Fi-enabled lava lamps, our in-house creative teams push the boundaries of what merchandising can be. We also build custom websites from scratch to ensure that every creator’s store feels as unique as their brand.

Operations

Our operations teams bring it all to life. We manage every step of the process from inception to delivery, working closely with creators and their teams to launch hundreds of products each year. With a global network of over 100 partner factories and dedicated teams in China and the Philippines, we ensure that each product is manufactured, shipped, and delivered seamlessly to fans in over 50 countries worldwide.

What Are We Working Towards?

Looking ahead to 2025, Juniper is focused on rapid growth, aiming to double our client base and continue expanding our impact. We’re searching for individuals who are eager to embrace this challenge.

People who thrive at Juniper typically exhibit these qualities:

• A strong bias for action: We value a proactive approach—no task is too small, and no challenge is too big.
• A drive to improve: We are constantly seeking ways to elevate our work and refine our processes.
• Prioritization skills: The ability to manage competing demands and prioritize tasks effectively is key.
• Organizational prowess: Staying on top of multiple projects, channels, and stakeholders is essential.

At Juniper, you’ll find an environment that’s fast-paced, collaborative, and always evolving. If you’re excited about the opportunity to make an impact and grow within a creative powerhouse, Juniper could be the place for you.

To see some of our work, check out our product lookbooks (Apparel and Non-Apparel). 

The Role 

As a Marketing Specialist, you will be responsible for supporting the tactical elements of marketing for all creator product launches. This will include copywriting and successful deployment for our websites, emails, SMS, and digital ads. If you have a strong interest in the creator economy (particularly YouTube), and thrive in a detail-oriented marketing role, this is an exciting opportunity for you!

What You’ll be Doing

1. Deployment -  We’ll be launching hundreds of new products this year. You will be responsible for getting these products to market by setting them live on creators’ stores and sharing them with fans using our marketing channels (website banners, email, SMS, and ads). Your extensive quality assurance checks (QAing) will help ensure that everything goes off without a hitch.
2. Copywriting - Writing engaging copy that captures each creator’s brand is paramount in this role. You will be creating copy for product descriptions across our websites, launch emails (e.g. subject line, pre-header, body copy, and CTAs), SMS, and Facebook and Google ads (e.g. SEO-optimized copy).
3. Last Mile Launch Support - Creator promotion is one of the most important elements of a launch. Prior to launches, you will help creators promote the products on their channels by providing them with a detailed overview of their launch (timelines, products, marketing materials, etc.). After launch, you will track how and when creators promote their products to help the marketing team continuously improve their strategy and understand the impact of a creator’s promotion on launch success. 

You have

• A passion for the creator economy and an interest in the evolving landscape of digital media and popular culture.
• 2-3 years of relevant experience
• Experience deploying marketing assets (websites, emails, ads, etc.). 
• Experience deploying emails is strongly preferred, while experience deploying digital ads is a nice to have. 
• Strong attention to detail and organizational skills, particularly in managing multiple tasks, all while ensuring deliverables align with pre-established guidelines.
• Proficiency in project management tools and platforms for task coordination, documentation, and reporting, such as Asana, Slack, and Google Suite Applications.

We have

• Competitive Compensation & Benefits: Including paid time off and a company-wide paid shutdown during the December holiday season.
• Remote-First Work Environment: Juniper has offices in Toronto and Vancouver, however, we let employees choose what work setting works best for them. 
• Annual Allowance: An annual allowance to spend on fitness, home office setup, education, courses, or tech—among other things.
  

We know that experience comes in many different forms. If you feel you're a great fit for this role based on your skills, interests, and vision, let us know why!

Juniper is an equal opportunity employer composed of a group of authentic, genuine, and creative individuals. We want you to come as you are! If you are in need of an accommodation as part of the interview process please let us know when you apply. 

Please note that only candidates who are selected for an interview will be contacted directly. We thank all candidates for their interest.