Staff User Researcher, Consumer Growth

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

Consumer Growth is an organization within Coinbase that focuses on growing our user base and driving more engagement. In your role, you will help people get onto Coinbase, discover crypto, and get the most out of their experience. Growth is responsible for many important surfaces in our product, including our logged-out homepage and SEO pages, signup flows, new user experience, referrals, upsells, notifications, incentives, and partnerships. This role will lead the UX research function for the Growth team, working in close partnership with the Design, Product, and Data teams to turn user insights into actionable ideas and impact.

What you’ll be doing: 

• Leading the UX Research function for our Consumer Growth org, from large foundational and generative projects to evaluative, tactical, and investigative quick wins
• Coordinate and conduct mixed-methods research, including interviews, usability testing, concept testing, surveys, and other methods as needed
• Craft research reports to clearly communicate your findings and make impactful design and product recommendations for the team
• Help stakeholders translate research insights (from you and from other researchers) into actionable ideas for experiments and A/B tests, campaigns, notifications, and upsells
• Synthesize qualitative research insights with data and analytics to increase Growth team metrics

What we look for in you:

• 7+ years of user research experience, preferably with some experience in a lead role or primary point of contact for a large product area with many stakeholders
• Experience supporting growth, monetization, ads/marketing, or other KPI-driven top-of-funnel teams
• Strong metrics focus, fluent in quantitative data and experimentation
• Confident team leadership and patient guidance to a range of stakeholder levels, including guiding designers and PMs through their own research
• Easily communicates complex concepts, with ability to influence strategy and decision making
• Can successfully manage project prioritization and multiple stakeholder relationships independently
• Experience with both moderated & unmoderated testing
• Collaborative attitude, team mentality, and humility 
• A learner’s mindset, seeing feedback as a chance to grow
• Interest in crypto or financial products

Nice to haves:

• User of Coinbase or crypto products
• Quantitative research background/skills
• Experience mentoring more junior researchers

Position ID:  GCUXR06