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Head of Growth

Remote: 
Full Remote
Salary: 
120 - 160K yearly
Experience: 
Senior (5-10 years)
Work from: 
Texas (USA), United States

Offer summary

Qualifications:

5+ years of growth marketing experience, Expert-level knowledge of paid media platforms, Advanced proficiency in analytics platforms, Experience marketing to affluent consumers.

Key responsabilities:

  • Develop and execute growth strategies
  • Own key performance metrics across channels
Aviaras logo
Aviaras Investment Management Startup https://www.aviaras.com/
11 - 50 Employees
About Aviaras
Aviaras is a boutique family office and staffing firm.‍We provide bookkeeping, recruiting, entity admin, due diligence, market research, and full-time executive assistants for successful founders, executives, and families who wish to direct their personal finances and businesses themselves. Our staff is based in the Philippines and Latin Americas, and comes from such as McKinsey, JP Morgan, and Deloitte.‍Traditional family offices force fee-based asset management as a prerequisite to accessing the services that clients actually want. Frustrated by this, our founders created Aviaras to take the best parts of an office and offer them a la carte so each family can tailor them to their specific needs. We make money by doing great work, not by managing your money.‍We look forward to serving you and your family.
See more Aviaras offers

Job description

We are seeking an exceptional Growth Lead to drive Italic's continued evolution as a premium lifestyle brand. As we redefine modern luxury through thoughtful design and uncompromising quality, this role will be instrumental in scaling our business while maintaining our brand's elevated positioning and strong unit economics.

NOTE - This is an intensive individual contributor role for someone who thrives on driving measurable results and shaping business success.

Responsibilities

Strategy & Brand Growth

  • Develop and execute sophisticated growth strategies that align with our premium positioning while driving profitable customer acquisition
  • Lead data-driven initiatives across paid media, email, and organic channels while maintaining our elevated brand voice
  • Design and implement testing frameworks to optimize conversion while preserving our luxury market positioning
  • Partner with creative teams to ensure all growth initiatives reflect our French-inspired contemporary aesthetic

Performance & Analytics

  • Own key performance metrics including CAC, ROAS, and customer LTV across channels
  • Build and optimize multi-channel campaigns targeting our core demographic of sophisticated professionals (28-45)
  • Develop comprehensive reporting systems to track growth initiatives and inform strategic decisions
  • Scale successful programs while maintaining strict profitability requirements

Cross-Functional Leadership

  • Collaborate with product and merchandising teams to align growth strategies with new collection launches
  • Partner with creative to ensure all acquisition materials reflect our intentionally designed, irreverent brand voice
  • Work closely with finance to optimize spending and maintain profitable unit economics
  • Guide email and CRM strategy to foster long-term relationships with our premium customer base

Requirements

Experience

  • 5+ years of growth marketing experience, preferably in premium/luxury DTC brands
  • Proven track record of scaling profitable customer acquisition programs
  • Deep expertise in performance marketing across paid social, search, and emerging channels
  • Experience marketing to affluent consumers with sophisticated taste

Technical Skills

  • Advanced proficiency in analytics platforms (Google Analytics, Looker, etc.)
  • Expert-level knowledge of paid media platforms including Meta, Google, and TikTok
  • Strong understanding of email marketing automation and CRM systems
  • Ability to analyze complex datasets and translate insights into actionable strategies

Essential Qualities

  • Refined aesthetic sensibility and understanding of luxury consumer psychology
  • Outstanding analytical capabilities and attention to detail
  • Proven ability to thrive in fast-paced, metrics-driven environments
  • Exceptional communication skills and cross-functional collaboration abilities
  • Natural drive for excellence and continuous optimization

Compensation Range: $120K - $160K

Required profile

Experience

Level of experience: Senior (5-10 years)
Industry :
Investment Management
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Growth StrategiesCustomer Acquisition ManagementData AnalysisMarketing Performance Measurement And ManagementData Management PlatformsMarketing AutomationMicrosoft Dynamics CRMDigital Media SalesAutomated Testing FrameworkElectronic Reporting SystemsBrand PositioningMulti-Channel Marketing

Other Skills

  • Detail Oriented
  • Collaboration
  • Communication
Are you interested?

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