SVP, Healthcare Marketing

The SVP, Healthcare Marketing will be directly responsible for building and leading the strategy, planning, execution and measurement of omni-channel marketing programs that drive growth and deliver business objectives across multiple and varied customer segments. The SVP is required to understand respective business areas, strategies and customer needs, setting the prioritization of marketing initiatives with leadership and ensuring that these initiatives provide maximum return on investment. This role is accountable for collaborating with multiple stakeholders to understand and address their needs to enable business priorities with world-class marketing strategies and high-quality team execution. The SVP will have a thorough understanding of how to leverage the whole of Inmar assets to effectively position our products/services to drive customer and commercial success.

This role will be responsible for leading and coordinating the development of annual marketing plans that support the overall business strategic plans. This includes prioritization of initiatives, target setting (KPIs), budget planning and forecasting. The SVP will also direct and monitor operational performance with the team, review budgets and performance metrics and take actions necessary to drive performance management to meet the defined business goals for Healthcare.

Primary Accountabilities: 

Strategic

• Collaborates with divisional leadership on business strategy, go-to-market alignment, organizational management, resourcing, and delivery of P&L goals.

• Partners with key leaders to understand the short, mid, and long-term needs of the business. Translates this into a resource plan and strategic vision that identifies and prioritizes the growth/investment in marketing to advance Inmar Healthcare’s position within specific customer segments and/or the market position of specific products/services.

• Responsible for keeping Healthcare’s brand in sync with Inmar’s evolution and the changing markets; work to increase Healthcare Brand awareness.

• Develops and executes go-to-market strategies, including market research, positioning, and messaging to ensure successful product introductions; collaborate with sales and product teams to drive awareness, adoption, and revenue growth.

• Develop an annual marketing plan in support of organizational strategy and objectives; provide staffing, budgets and timelines.

• Develop strategy for Inmar owned channels and responsible for executing integrated online/offline, SEM/SEO, advertising, PR, Corporate level webinars and other campaigns to generate awareness, demand and sales. 

• Conduct market research and monitor market trends in order to remain competitive and meet overall objectives; identify opportunities based on insights from the research.

• Develop an ongoing press pipeline and manage all the parts of a successful PR plan including paid, owned and earned; build relationships with media and stakeholders through creative PR strategies.

• Direct implementation and execution of marketing and service policies and practices; ensure compliance and identify areas for process improvement.

• Leverage a deep level understanding of Inmar product solutions with the ability to understand client needs, describe value propositions, and effectively evaluate the best ways to communicate our sales story using data. 

• Evaluate new marketing technologies and ensure the company is ahead of the industry.

• Continuously improve and elevate Inmar’s creative capabilities.

• Partner with sales and business leaders to identify key sales objectives, and provide support on sales efforts including lead gen, training, the development and execution of plans, pitch development, and key messaging.

• Monitor trends and benchmark activities to anticipate and prepare for future or emerging marketing solutions with consideration for business and user needs and evolve our strategy over time to meet the changing landscape.

• Represent Inmar in the Industry with the collaboration with over 150 groups for our external presence at trade shows and events.

Leadership

• Builds, manages and empowers a team of marketing leaders who design and support the execution of programs that drive growth and propel business objectives at a customer segment and/or product/service level.

• Champions Inmar’s Beliefs, Standards and Values fostering a positive, inclusive and high-performing workplace culture.

• Provide feedback and coaching to develop associates and foster career development to develop a committed and engaged team.

• Communicate and build strong relationships with a diverse group of stakeholders at multiple levels from end users to executives regarding upcoming projects, resource requirements, timelines, and project participation.

• Work collaboratively with product marketing, sales enablement and business leaders as well as other functional areas such as finance and legal and HR to understand and address business issues and develop meaningful analytics and reporting to contribute to its overall success of the business.

• Drive analytical rigor and deep analysis on effectiveness and competitiveness of existing efforts; establish and drive key metrics which measure business impact at the macro and micro levels.

• Lead the staff development, process improvement, and training needs of the Lead Gen, Client Strategy, Business Insights, and Sales Training teams, driving collaboration and strategy designed to enhance Inmar offerings and enable sales to meet or exceed revenue goals.

• Demonstrate skill in evaluating lead generation, sales strategy, client needs, internal and external data sources and insights to develop a compelling and influential sales story.

Required Qualifications:

• Bachelor's Degree; Master’s Degree preferred

• Minimum of 15 years of progressive work experience in sales, marketing, business development; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position

• Strong command of marketing strategy, planning, execution and analytics

• Demonstrated ability to develop and manage business analysis for strategic planning and initiatives; identifying key issues, evaluating competitive market trends, tracking results and formulating recommendations to leadership

• Senior-level Healthcare industry experience highly preferred

• Has strong executive presence and presentation skills and shows courage of convictions

• Can lead without title authority; ability to successfully navigate a highly matrixed environment

• Can champion and drive change in the face of adversity

• Strong organizational agility, not intimidated by ambiguity or change

• Models behaviors consistent with a high-performance culture

• Driven to build a world-class marketing and communications organization

• Desire to drive exceptional business results and positive social impact

• Proficient in Salesforce.com

• Proficient in marketing automation tools (Marketo, Pardot)

• Proficient in website optimization tools

Individual Competencies:

• Vision and Strategy: Takes a long-term view and builds a shared vision with others while positioning the organization for future success by identifying new opportunities, formulating objectives and priorities, and implementing plans consistent with the long-term interest of the organization in a global environment.  

• Building Collaborative Teams: Builds productive and cooperative relationships to facilitate team effectiveness through the understanding and utilization of individual strengths, behaviors, and personalities to achieve team goals and organizational success.  

• Business Acumen: Understands and is aware of how to think about and successfully make the right business decisions through the utilization of industry-specific knowledge and skills and strategic thinking tools and skills.   

• Influence: Persuades or convinces others to support an idea, agenda, or direction through establishing credibility, using data and facts for support, directly addressing a person's concerns or issues, and making connections while wielding power and authority in an effective and fair manner.  

• Influential Communication: Fosters open communication, speaks truthfully and with one voice through clear and consistent messages, listens to others and values all opinions while acting in a respectful manner to influence an outcome, impact, or effect, and responds appropriately to concerns of others.

• Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results. 

• Urgency: Transfers mission to action by acting clearly and decisively to analyze and implement solutions regardless of pressure or uncertainty and maintains a sense of urgency to complete tasks, accomplish goals, and act in ambiguous and complex situations.    

• Problem Solving: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.

• Integrity: Gains the trust of others by taking responsibility for own actions and telling the truth.

• Inclusivity: Actively seeks to include and engage everyone regardless of backgrounds, cultures, or demographics to leverage the wealth of knowledge, insights and perspectives of a diverse workplace to spark creativity and propel innovation in an open and trusting environment.

• Judgment: The ability to combine personal qualities with relevant knowledge and experience to form opinions and make decisions.  It is what enables a sound choice in the absence of clear-cut, relevant data or an obvious path.  It is the exercise of critical thinking, analysis and assessment of implications, identification of patterns, making connections of underlying issues, and the ownership of the outcome.

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

While performing the duties of this job, the associate is:  

• Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.

• Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.

• Occasionally required to stand, kneel or stoop, and lift and/or move up to 25 pounds.

• Frequently required to view items at an extremely close range and must be able to adjust and readjust focus.

• Frequently required to remain in a stationary position.

Safety:

• Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As an Inmar Associate, you:

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations. 

• Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client. 

• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results. 

• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability. 

• Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.

We are an Equal Opportunity Employer, including disability/vets.