Partner Marketing Manager

Carrum Health is seeking a skilled and strategic Partner Marketing Manager to support our growth and expand our influence our strategic partners and the benefits consultant community. As Partner Marketing Manager, you will collaborate closely with marketing, consultant, and partner sales leadership to develop and execute impactful marketing strategies and campaigns that engage our consultant network and partner book of business.

In this role, you’ll be at the center of developing and launching marketing initiatives designed to resonate with our consultant and partner target audiences. You’ll leverage a variety of channels—including email, social media, paid advertising, and webinars—to amplify Carrum’s presence and build stronger connections within these key segments. You’ll work cross-functionally with our consultant and partner sales teams, demand generation, partner marketing, and sales enablement teams to create and deploy campaigns that foster meaningful engagement and deliver measurable results.

This is a full time position, the salary range for this role is $105,000 - $125,000 plus bonus, depending on level of experience and geographic location.

You’re excited about this opportunity because you will...

• Strategy & Campaign Development: Partner with consultant and partner sales leadership to define and develop marketing strategies that align with Carrum’s goals and resonate with benefits consultants and strategic partners.
• Content Creation & Collateral Management: Lead the creation and management of compelling marketing materials and campaigns, ensuring they are tailored to the specific needs of our target audiences.
• Channel Promotion: Employ multiple channels, including email, social media, paid advertising, and webinars, to promote Carrum’s solutions to consultants and partners effectively.
• Cross-Functional Collaboration: Act as a strategic liaison between marketing, consultant sales, partner sales, demand generation, content marketing and sales enablement teams to ensure unified campaign execution.
• Campaign Analytics & Optimization: Monitor campaign performance, assess results, and make data-driven decisions to continuously optimize engagement and impact.
• Partner Relationship Building: Work closely with partner sales team to build and nurture relationships with strategic partners, understand their needs, and tailor campaigns that drive mutual growth.

We’re excited about you because…

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in B2B marketing, partner marketing, or channel marketing, with a focus on the healthcare, benefits, or consulting sectors.
• Strong project management skills with the ability to juggle multiple campaigns and deliverables.
• Proficiency with digital marketing strategies, including email, social media, paid advertising, and webinar promotion.
• Exceptional written and verbal communication skills, with the ability to craft compelling messages that resonate with target audiences.
• Experience in a collaborative, cross-functional environment, with a track record of successfully driving complex projects from concept to execution.
• Data-driven mindset with a focus on KPIs and metrics to measure and optimize campaign effectiveness.