Director, Copy

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

AG1 is seeking a talented and visionary Director, Copy to lead our team of copywriters and shape the voice of the brand across all platforms. Reporting to the VP, Creative, this role will oversee the development of high-quality, compelling copy that resonates with our audience, enhances brand recognition, and drives business growth. The Director, Copy will collaborate closely with creative, marketing, and brand teams to ensure consistency and innovation in messaging across all channels and campaigns.

This is a unique opportunity for a strategic thinker with a passion for storytelling and brand voice development, capable of transforming concepts into clear, persuasive, and engaging copy.

WHAT YOU’LL DO

• Develop a comprehensive copy strategy that aligns with the overall brand vision of AG1, ensuring a unified voice across all channel and campaign.
• Lead and mentor a team of copywriters, ensuring their work aligns with the brand's voice, tone, and overall strategy – and produces high-quality, impactful copy.
• Exhibit exceptional copywriting, editing and proofreading skills, ensuring all content is polished, engaging and on-brand.
• Own the development of copy across a wide range of channels, including digital, social media, email marketing, web content and print.
• Collaborate closely with marketing, creative, and design teams to deliver cohesive and impactful messaging that supports key campaigns, launches, and initiatives.
• Partner with Product and Legal teams to ensure all copy adheres to legal and ethical standards, maintaining brand integrity and compliance.
• Ensure brand consistency by maintaining and evolving the brand voice across all communication touchpoints, while adapting the tone to different audiences and formats.
• Drive innovation in copy, staying on top of trends in the industry and constantly refining approaches to connect with consumers more effectively.
• Review and edit content produced by the team to maintain high standards of quality, clarity, and engagement.
• Partner with cross-functional teams to integrate copy that aligns with marketing goals, enhances customer experience, and drives conversion.
• Manage workflows and deadlines for the copy team, ensuring timely and effective delivery of projects.
• Measure and analyze the performance of copy-driven initiatives, using insights to guide future strategies and optimizations.
• Set prioritization for the team, ensuring that projects are executed efficiently and deadlines are consistently met.
• Foster a culture of creativity, collaboration and continuous improvement within the copy team, encouraging innovation and professional growth.
• Provide strong copywriting justment and a clear point of view to guide the team and elevate brand messaging.

WHAT WE’RE LOOKING FOR

• 10+ years of experience in copywriting, with a focus on digital, social, and integrated campaigns.
• Proven experience in leading copy teams and developing compelling brand messaging.
• Mastery in crafting and delivering compelling copy with exceptional writing, editing, and proofreading skills.
• Strong leadership and mentoring skills, with the ability to inspire a team to deliver their best work.
• A deep understanding of brand strategy, tone of voice, and storytelling.
• Excellent writing, editing, and communication skills, with the ability to work across multiple formats and platforms.
• Experience in working closely with creative and marketing teams to ensure integrated and cohesive messaging.
• Strong organizational and project management skills to handle multiple projects with competing deadlines.
• A growth mindset and a passion for pushing creative boundaries to continuously improve performance and engagement.
• Agility in fast paced environments, with a proven ability to navigate ambiguity, solve complex problems and drive innovation within copy.

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment, which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (requirement of four weeks minimum).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• A monthly subscription to AG1 and access to additional product and branded swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $140,000 - $175,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer. Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.