Cold Email Copywriter

Agency Services is looking for a skilled Cold Email Copywriter/Campaign Manager who is passionate about driving acquisition through innovative email marketing strategies. In this role, you will manage hundreds of cold email campaigns, perform A/B testing, and oversee multiple lead sources to optimize performance and ensure high engagement rates.

The ideal candidate will have a strong understanding of email marketing techniques, be data-driven, and possess excellent organizational skills to manage multiple campaigns effectively. Your role will be critical in helping us generate leads and fostering business growth through strategic cold emailing. If you excel at crafting compelling email sequences and analyzing campaign performance, this is the perfect opportunity for you!

Responsibilities

• Create and manage hundreds of cold email campaigns aimed at lead generation and client acquisition.
• Conduct A/B testing on subject lines, email body content, and call-to-action strategies to optimize open and response rates.
• Utilize various lead sources to identify and target ideal prospects effectively, Apollo, LinkedIn Navigator, Apify.
• Analyze campaign performance metrics to derive actionable insights and improve future initiatives.
• Maintain organized documentation of all campaigns, including results, testing outcomes, and lead sources.
• Collaborate with the customer success team to align client campaign strategies with overall business goals.
• Stay updated on the latest trends and best practices in cold emailing and digital marketing to keep strategies fresh and effective.

Requirements

• Deep Knowledge of Cold Email Strategy: Expertise in crafting, testing, and scaling cold email campaigns specifically for lead generation and appointment setting.
• Email Deliverability Expertise: Strong understanding of domain warming, inbox rotation, and email verification to ensure high deliverability rates.
• Personalization at Scale: Proven ability to implement advanced personalization techniques, such as dynamic fields and contextual references, to increase engagement.
• Cold Email Metrics Mastery: Track record of optimizing key performance indicators such as open rates, reply rates, positive response rates, and booked appointments.
• Advanced Tool Proficiency: Hands-on experience with cold email tools such as Instantly, Smartlead, Woodpecker, Lemlist, or QuickMail for sequencing and campaign management.
• A/B Testing Specialist: Skilled in running and analyzing A/B tests for subject lines, email copy, and call-to-action phrases to improve campaign effectiveness.
• Prospecting Expertise: Experience sourcing and qualifying cold email lists using tools like Clay, Apollo, Hunter.io, or Anymail Finder.
• Follow-Up Optimization: Ability to design and optimize multi-step follow-up sequences that maximize response rates while avoiding spam triggers.
• Cold Email Compliance Knowledge: Deep familiarity with cold outreach regulations, including CAN-SPAM, GDPR, and email best practices to ensure compliance.
• Writing for Conversion: Exceptional skill in crafting concise, engaging, and highly actionable email copy tailored for cold prospects.
• Advanced Inbox Management: Experience managing multiple email inboxes, ensuring proper warm-up and rotation to avoid blacklisting.
• Data-Driven Campaign Management: Strong ability to analyze cold email performance data, identify trends, and implement changes to drive measurable improvements.

Benefits

• Work as an independent contractor (1099) with tons of flexibility
• Enjoy the freedom to work from anywhere you choose.
• Determine your own schedule and have a better work-life balance.
• Gain experience in digital PR and media pitching across diverse industries.
• Access to a dynamic team for collaboration and support.