Senior B2B Marketing Manager

Senior B2B Marketing Manager @ All Your BI

All Your BI. All Your BI is a leading provider of business intelligence solutions, empowering organizations worldwide to make data-driven decisions. We specialize in simplifying complex data analytics, delivering actionable insights, and fostering innovation in businesses of all sizes.

We are seeking an experienced Senior B2B Marketing Manager to join our dynamic team. This role offers the flexibility to work from anywhere, whether you prefer a remote setup or a hybrid arrangement. The ideal candidate will be a strategic thinker with a proven track record in executing commercial goals and translating brand messaging across all touchpoints. You will collaborate with various stakeholders, target marketing efforts towards C-level executives and directors, and manage a small internal team along with external resources and service suppliers.

Key Responsibilities:

· Strategic Marketing Execution:

o Develop and implement comprehensive B2B marketing strategies aligned with commercial objectives.

o Drive brand awareness and lead generation through multi-channel marketing campaigns.

· Brand Management:

o Translate the All Your BI brand consistently across all marketing channels and customer touchpoints.

o Ensure brand messaging resonates with target audiences, particularly at the executive level.

· Stakeholder Collaboration:

o Work closely with cross-functional teams including sales, product development, and executive leadership.

o Align marketing initiatives with business objectives and stakeholder expectations.

· Executive-Level Marketing:

o Design and execute marketing programs targeting C-level executives and directors.

o Utilize thought leadership, content marketing, and events to engage senior decision-makers.

· Team Leadership:

o Manage and mentor a small internal marketing team, fostering professional growth and high performance.

o Set clear goals, provide regular feedback, and promote a collaborative team environment.

· Resource & Vendor Management:

o Oversee a flexpool of marketing resources, including freelancers and contractors.

o Manage relationships with external service suppliers, negotiating contracts and ensuring quality deliverables.

· Performance Measurement & Reporting:

o Monitor and analyze the effectiveness of marketing campaigns.

o Use data-driven insights to optimize strategies and report on KPIs to senior management.

· Budget Management:

o Develop and manage the marketing budget.

o Ensure all initiatives are cost-effective and deliver a strong return on investment.