Senior Manager, Paid Search (Dentsu Health)

Job Description:

We welcome remote U.S.-based candidates

dentsu health, part of dentsu international (dentsu) is looking for a Senior Manager, Paid Search to join the growing dentsu health practice. Reporting into the Director, you will be the daily manager, overseeing tactical, and strategic plans on all assigned paid search accounts. You will work with media, data analytics, and other account management teams to ensure client goals are met.

About dentsu health

Our health is the most important asset we have as human beings. it's something that connects us all. The velocity of change in health is unlike any other time in our history. We are seeing technological advancements and a revolution in how we experience care every day and, as a result, the remit of established healthcare brands is evolving and new players focused on lifestyle and wellness are emerging in the space. This new landscape requires a modern approach. Instead of offering an agency of record, dentsu health provides solutions that can adapt quickly and effectively to meet client's needs as the marketplace evolves.

We partner with brands to achieve meaningful progress as a force for growth and good in health. We build strategies and capabilities around your needs and partner to create a more accessible and equitable future of health. We deliver world-class solutions and services that unlock new opportunities for growth and transformation across the entire health journey.

You Will:

• Promote best practices and continuous improvement in all paid search activities while encouraging knowledge sharing across teams.
• Be accountable for achievement of client goals and deadlines across accounts
• Perform keyword research and write ad copy for our campaigns
• Manage pacing and account budgets
• Implement successful bidding strategies and keyword management using a bid management tool (e.g., Google Search Ads 360).
• Perform regular competitive research analysis for all campaigns
• Stay on top of new tools, ad formats, trends and best practices in Search through research or industry events and conferences
• Create, format and update Med Legal submission documents
• Provide strategic and tactical recommendations based on qualitative and quantitative data in partnership with the search senior manager
• Lead client reporting for assigned tactics with the analytics team
• Present and lead internal and client status calls and meetings
• Work with the media team for annual and monthly budget reconciliation
• Oversee on time delivery of all projects
• Be the main contact for Search Engine and third-party reps
• Partner with other channels (media, programmatic, social and SEO)

You Have:

• 3+ years of hands on paid search experience at a digital agency (Google & Bing)
• Detailed knowledge of SEM best practices and platform buying tools, market development and the latest trends
• Experience managing the planning, budgeting, and strategic development of SEM campaigns and account structure to increase paid media traffic
• Experience building SEM submissions off of client websites including KW lists and ad copy development
• Complete mastery of Search Engines and third-party tools (Google Ads, Bing Ad Center & SA360)
• Experience working with media analytics and budgets
• Experience providing recommendations that increase client goals
• Proficiency in Excel (pivot tables & vlookup)
• People management experience, including experience developing and mentoring a team
• Project and resource management skills
• Experience working with financial data and budgets
• Plus: if you have experience working with pharma/life sciences clients or regulated industry
• Plus: if you have experience with 3rd party campaign management platforms like Marin Software or SA360

Additional Information:

• Work remotely from home or from one of our many offices within the continental US
• Flexible Vacation Policy
• 19 paid holidays
• Generous Medical, Dental and Vision Coverage
• 401k with company match
• Career development and learning opportunities
• Inclusive work culture and focus on DEI

The anticipated salary range for this position $68,000-$110,400 Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

#LI-remote #LI-LE1

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