Job Description:
WHY CHOOSE US?
As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.
We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.
The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women’s Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.
At the American Red Cross, your uniqueness can shine!
WHAT YOU NEED TO KNOW ABOUT THE JOB:
The American Red Cross is seeking a highly motivated individual to join our Fundraising & Marketing Technology Group (FMTG) in supporting applications that help to deliver ARC’s mission to “prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.”
In this role, you will be responsible for driving personalized experiences to enhance customer engagement. You will collaborate with cross-functional teams to develop and execute personalized content strategies, leveraging data-driven insights and Adobe’s technology stack. As an Adobe Platform Developer, you will manage customer journeys and personalization efforts throughout the Red Cross flagship sites, redcross.org and RedCrossBlood.org, and work closely with marketing team members to determine a strategy for identity recognition and personalization at scale. The ideal candidate will possess strong communication skills and a creative mindset.
The work location for this exciting opportunity is virtual. The selected candidate will work 100% remotely from home and can be located anywhere in the United States with a preference to work East Coast or Central hours.
WHERE YOUR CAREER IS A FORCE FOR GOOD (Key Responsibilities):
• Collaborate with cross-functional teams, including marketing, design, analytics, and IT, to define personalization goals, requirements, and KPIs.
• Develop and execute personalized content strategies across Adobe's digital platforms.
• Utilize Adobe Experience Cloud solutions, including Adobe Target, Analytics, Data Collection (tags), and Adobe Customer Data Platform (CDP) to implement and optimize personalized experiences.
• Work with the user experience and testing team to plan and implement new user experiences.
• Work with stakeholders to help explain personalization and get ideas for future tests, etc.
• Stay updated on industry trends, best practices, and emerging technologies in customer data management and marketing technology.
Scope: Individual contributor that works under limited supervision. Apply subject matter knowledge. Capacity to understand specific needs or requirements to apply skills/knowledge.
Qualified candidates must be authorized to work in the United States. The American Red Cross does not sponsor employment visas.
WHAT YOU NEED TO SUCCEED (required/minimum qualifications):
• Bachelor’s degree in computer science, Information Technology, marketing, digital media, or a related field.
• 7+ years of experience working as a software developer, data engineer, or related role, focusing on marketing technology, personalization, and optimization.
• Proficiency with Adobe Experience Cloud, including Data Collection (tags), Target, Adobe Experience Manager/ Adobe Experience Cloud, experience with Adobe Customer Data Platform a plus.
• 5+ years of experience developing applications using JavaScript.
• Excellent problem-solving skills, attention to detail, and the ability to work independently as well as part of a team.
• Effective communication skills with the ability to explain technical concepts to non-technical stakeholders.
• Proven track record of driving successful outcomes in optimizing customer journeys.
• Knowledge and experience with conversion rate optimization.
• Experience with agile methodology and project management tools is a plus
* Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to description’s minimum education and general experience years combined (Management experience cannot be substituted).
The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
AmeriCorps, the federal agency that brings people together through service, and its partners — the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance — launched Employers of National Service to connect national service alumni with opportunities in the workforce. American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.
Interested in Volunteering? Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.
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