Social Media Community Engagement Specialist (ZR_18188_JOB)

This is a remote position.

Client Timezone: AEST (Australian Eastern Standard Time)

Client Overview

Join a thriving Australian cycling apparel brand that’s pedaling its way to the top of the industry! This dynamic company, with multiple successful brands under its umbrella, is seeking a social media enthusiast to help propel its online presence to new heights. As a key player in their digital strategy, you’ll be at the forefront of engaging with cycling enthusiasts worldwide, building a vibrant online community, and showcasing cutting-edge cycling gear.

Job Description

Are you passionate about social media and have a keen interest in cycling culture? We’re looking for a Social Media Community Engagement Specialist to join our team and take our Instagram presence to the next level. In this exciting role, you’ll be the driving force behind our social media growth, focusing on increasing our follower base, boosting engagement, and creating a buzz around our brand in the cycling community. You’ll have the opportunity to work with a fresh Instagram account, implementing creative strategies to build our online presence from the ground up. This position offers the perfect blend of creativity, analytics, and community management, allowing you to make a significant impact on our brand’s digital footprint.

Responsibilities

• Develop and execute strategies to rapidly grow our Instagram follower count
  
• Engage authentically with the cycling community through likes, comments, and follows
  
• Implement and manage follow/unfollow campaigns to organically expand our reach
  
• Monitor key performance indicators and provide regular reports on follower growth and engagement metrics
  
• Actively participate in cycling-related conversations and trends to increase brand visibility
  
• Collaborate with our in-house content creation team to optimize post timing and engagement
  
• Identify and engage with influencers and key figures in the cycling world
  
• Contribute ideas for improving our overall social media strategy and presence
  

Requirements

• Proven track record of growing social media accounts, particularly on Instagram
  
• In-depth understanding of Instagram’s algorithm and best practices for engagement
  
• Excellent written communication skills in English, with the ability to adapt tone for our brand voice
  
• Strong analytical skills and experience with social media analytics tools
  
• Self-motivated with the ability to work independently and manage time effectively
  
• Passion for or knowledge of cycling and cycling culture is highly desirable
  
• Experience in the sports or fashion industry is a plus
  
• Familiarity with social media management tools and scheduling platforms
  
• Ability to work 20 hours per week with flexibility in scheduling
  
• Strong attention to detail and commitment to maintaining brand consistency across all interactions\
  

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job