Copywriter (SA)

About Greenpark 

Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.  

Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.  

Our Values 

As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. 

Why the job exists 

• To work with the Content Squad Lead in crafting engaging SEO optimised copy for a diamond company across several platforms. 

• To have a performance mindset and drive to produce innovative content that drives audience interest. 

• To intimately understand the company and its work to represent them immaculately in the written word.  

• To assist in content planning, ways of working and content production and processing. 

• To establish and maintain tone of voice and brand guidelines and be guardians of these guidelines. 

• To help with multiple content executions across and web and social and to recommend ways of working around this.  

• To work closely with creative to create visuals to accompany every piece of written content. 

• To ensure the highest level of editorial quality is produced consistently and to deadline. 

What you’ll do 

• Delivering the highest quality SEO-optimised editorial content, based on performance analytics to the client each month.  

• Supporting the planning and scheduling of content production. 

• Supporting the client and content squad with creative ideation and with maintaining tone of voice across all platforms.  

• Working closely with the Content Squad Lead to make sure performance targets are hit and work is delivered on time and in perfect condition. 

• Working closely with the SEO team on delivering highly optimised content according to their recommendations. 

• Create and maintain editorial content calendars that align to strategic priorities.  

• Working within editorial and channel best practices to deliver exceptional quality for our clients. 

• Participating in ideation sessions for content creation, where required.  

• Be aware of trends in the subject matter and which are good opportunities for the brand. 

About you 

• 3-5 years writing optimised SEO copy in the digital space for different channels including web and social.  

• Experience in the luxury and jewellery sectors and knowledge of what content creation for a luxury brand entails. 

• Experience in talking to and interviewing experts to inform article creation.  

• Keen understanding of SEO and editorial best practices. 

• Experience in writing non-search based editorial content.  

• Ability to adapt to brand tone of voice and turn their hand to different subject matter day-to-day.  

• Ideal but not essential - experience in localisation and transcreation for different markets. 

• Candidates with social and CRM experience will be given preference. 

Reporting and Communication Structure 

• This role reports to the Content Squad Lead based in South Africa