Social Media Specialist (ZR_18128_JOB)

This is a remote position.

Hours: Part-time, 20 hours per week, M-F, anytime bet 8am and 5pm

Key Responsibilities

• Content Creation and Distribution:
  

  • Design visually appealing and on-brand posts using Photoshop and Canva.
    
  • Create engaging content for Instagram, Facebook, LinkedIn, TikTok, and Twitter.
    
  • Schedule and publish content across platforms to ensure consistent posting.
    

• Campaign Strategy and Management:
  

  • Develop and execute innovative social media strategies tailored to our audience.
    
  • Stay informed about the latest trends and platform updates to enhance campaigns.
    

• Performance Analysis and Optimization:
  

  • Use analytics tools to monitor and evaluate the performance of posts and campaigns.
    
  • Provide insights and recommendations to optimize engagement and ROI.
    

• Collaboration:
  

  • Work closely with marketing and design teams to produce cohesive visuals, videos, and copy.
    
  • Ensure all content aligns with the brand voice and strategic objectives.
    

Qualifications

• Proven experience managing successful social media campaigns.
  
• Strong graphic design skills with proficiency in Photoshop and Canva.
  
• Excellent writing and storytelling skills to create engaging copy.
  
• Familiarity with analytics tools like Google Analytics, Meta Business Suite, or similar platforms.
  
• Knowledge of paid social campaigns and audience targeting is a plus.
  
• Passionate about social media trends and staying ahead in a dynamic environment.
  

• Has a keen eye for aesthetics and branding.
  
• Thrives on engaging with audiences and building meaningful connections.
  
• Enjoys leveraging data-driven insights to improve results.