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Digital Brand Growth Specialist

Remote:

Full Remote

Contract:

Part time

Work from:

Australia

Offer summary

Qualifications:

Proven experience in digital marketing, Ability to develop brand growth strategies, Strong portfolio of previous work, Experience in content creation and editing.

Key responsabilities:

Develop brand repositioning strategy
Lead website redesign and digital asset update
Create strategic content plans and manage campaigns
Analyze metrics and provide insights for improvements

BruntWork Human Resources, Staffing & Recruiting SME https://www.bruntworkcareers.co/

501 - 1000 Employees

See more BruntWork offers

Job description

This is a remote position.

Overview of the Role

This position requires someone with proven experience or the ability to demonstrate their expertise in driving brand growth through digital channels. They will need to hit the ground running, as we’re looking for someone who can take ownership of this project from day one.

The role will be 20-24 hours per week, with flexible days and hours depending on the right candidate’s needs.

Key Responsibilities

Brand Repositioning Strategy Development

Conduct market and competitor research to craft a brand strategy.

Digital Asset Overhaul

Lead website redesign and update all digital media assets to reflect the new brand direction.

Content Strategy and Creation

Develop and execute a strategic content plan, including blogs, case studies, and premium resources, to attract and engage high-value clients through images, video (long/short form) and alternate content sourcing (experience in content creation/editing is imperative).

Social Media and Online Presence Management

Establish and maintain a strong presence on social platforms to communicate value and expertise (and clients of).

Marketing Campaigns and Lead Generation

Create and manage targeted campaigns to attract premium clients and generate quality leads.

Brand Messaging and Voice Development

Ensure consistent messaging across all platforms and develop brand guidelines for internal and external communications.

SEO and Digital Optimisation

Optimise the website and content for search engines to drive organic traffic and improve visibility.

Data Analysis and Reporting

Analyse key metrics and provide insights to guide strategy adjustments and ensure continuous improvement.

Collaboration with Internal Teams

Work closely with internal teams to align branding and marketing efforts with broader business objectives.

Innovation and Trend Monitoring

Stay ahead of digital marketing trends to keep the company competitive in the industry.

Requirements

Proven experience in digital marketing, branding, and growth strategies.
A portfolio or examples of previous work that align with our goals.
The ability to work independently and deliver high-quality results on tight deadlines.
Strong communication and collaboration skills to work across teams.