Senior Specialist, Web Marketing

About the team

The Web Marketing team's primary focus is to nurture strong relationships with our customers and partners through a tailored on-site experience in support of Zillow-branded and affiliated transaction-oriented services. We work with a breadth of partners and tools to support business goals and deliver measurable outcomes. Our vision is to build a personalized onsite customer experience via rapid experimentation and optimization, aligning with Zillow’s mission to help more people get home — with speed, certainty, and ease.

About the role

This job supports Zillow Group's success by driving the strategy of our Web Marketing programs, including landing pages, onsite merchandising, and conversion rate optimization. The ideal candidate thrives in a fast-paced, ambiguous environment, possesses expertise in digital marketing and technology, excels in stakeholder management and partner collaboration, and demonstrates strong analytical and process-oriented skills. If you are curious about building customer-centric web experiences, working with innovative tooling solutions, and delivering on Zillow's vision of reimagining real estate, we want to hear from you!

Key Responsibilities

• Lead the hands-on ideation, development and execution of web marketing campaigns and initiatives within various tools, with a primary focus on building landing pages and onsite merchandising campaigns.

• Work closely with cross-functional teams to develop and execute against the Web Marketing roadmap, fostering alignment with product, engineering, channels, and analytics. 

• Create, build and drive learnings from Conversion Rate Optimization (CRO) tests using both external and internal tools, collaborating with the CRO program lead, channel teams, and business partners to enhance user experience and meet business objectives. 

• Translate business needs into platform enhancement needs, surfacing and collaborating with platform teams. 

• Build processes for operational excellence

• Collaborate with analytics to develop and maintain dashboards and reports, offering insights into performance across key partner teams. 

• Leverage web analytics data to identify areas for improvement and measure the impact of optimization efforts, communicating results to relevant stakeholders. 

• Document and share results, recommendations, themes, and methodologies, ensuring insights are disseminated across the organization for continuous improvement. 

• Work with product teams to guarantee consistent tagging and tracking across web properties, facilitating accurate data collection and analysis.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $88,200.00 - $140,800.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• 5+ years working in digital marketing or conversion optimization; direct onsite marketing or product marketing experience preferred.

• Ability to develop strategy around landing page and merchandising experiences, conversion optimization opportunities, and technical fixes to improve performance.

• Experience in A/B split and multivariable testing, including defining roadmaps, test methodology, building hypotheses, and analyzing results.

• Working understanding of web optimization tools like Optimizely, WordPress, and Contentsquare or Fullstory. 

• Skilled in spreadsheet software (Excel, Google Sheets) for quantitative analysis and experience in web tracking tools like Google Analytics for optimizing performance and measuring results.

• Strong ability to effectively analyze data, synthesize insights and tailor them into concise and actionable narratives for business partners.

• Preferred experience in implementing audience personalization, segmentation, and dynamic content strategies. 

• Excellent communication skills, both written and oral, with a proven ability to foster collaboration internally and with external vendors. 

• Successful track record of coordinating efforts across diverse groups and building processes to implement key initiatives.

• Flourishes in a fast-paced, data-driven environment. Exceptional attention to detail and organizational skills.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.