Offer summary

Qualifications:

3-5 years experience in email and SMS marketing, Familiarity with ad spend-driven, direct-response marketing.

Key responsabilities:

Develop strategy for Retention marketing across various channels

Create and manage subscription workflows

Optimize campaign performance through analysis

Maintain marketing calendars and collaborate cross-functionally

Job description

Established in 2018, our client, a forward-thinking USA-based brand incubator, is reshaping industry dynamics by diverging from traditional agency-client models. Beyond conventional marketing and logistics, they champion the complete consumer product development cycle, owning and nurturing multiple brands. With a robust digital presence, including driving traffic to their websites and strategic placement on major e-commerce platforms, alongside two efficient physical distribution hubs, our client has successfully cultivated five distinct brands organically, all achieved without external capital. Their unique strategy involves building, scaling, and strategically placing brands, exemplified by the strategic sale of three brands to ideal partners. The collaborative creative team ensures meticulous handling of every aspect, from media placements to in-depth analysis. Our client isn't just a brand incubator; they are industry innovators, revolutionizing brand crafting, nurturing, and strategic positioning for enduring success. Join our client on their journey as they redefine industry norms and pave the way for unparalleled innovation and strategic brilliance.

Responsibilities

Developing strategy and leading the execution of the Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiatives;
Create and manage subscription workflows for customer retention, reactivation, and churn reduction;
Working cross-functionally with development, design, data/analytics, and creative to design, build, and execute automated, triggered lifecycle, and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications);
Manage customer loyalty and referral programs;
Oversee list building, pre and post-purchase content, conversion flows, and abandoned cart/session flows;
Maintain marketing calendars for promotions, product launches, and events;
Collaborate with and support our omnichannel efforts in retail and on marketplaces;
Collaborate with cross-functional teams for cohesive campaign execution;
Analyze campaign performance to optimize strategy and execution.

Requirements

3-5 years of experience in email and SMS marketing, preferably in eCommerce (ideally with a CPG brand or product line);
Experience managing large subscriber lists and working with digitally native brands;
Familiarity with ad spend-driven, direct-response marketing teams;
Strong analytical skills and a data-driven approach;
Klaviyo, Shopify, and Recharge experience ideal;
Knowledge of email marketing best practices and experience with conversion-oriented design and copy (subject lines, messaging, list management & segmentation, deliverability, and CAN-SPAM/anti-spam laws.

Benefits