Senior Product Marketing Manager

The product marketing team at PVcase is freshly forming, brimming with potential and promise. As a Product Marketer, you’ll have a unique opportunity to get your hands dirty and help shape the future of product marketing at PVcase. From understanding our customers to analyzing market trends and differentiating our offerings, your role will be both dynamic and impactful.

Responsibilities

• Oversee Messaging Framework: Develop and maintain the messaging framework, outlining messaging priorities and communication goals for a product or theme and providing key terms, phrases, or statements to ensure consistent messaging across all content.

• Collaborate with Teams: Partner closely with sales, product, and cross-functional marketing teams to create impactful customer-facing materials such as pitch decks, one-sheets, case studies, and event collateral. Your work will directly contribute to our sales success and market presence.

• Sales Training Development: Understand our sales team DNA and work hand-in-hand with the Sales Enablement team to develop and update comprehensive training materials. Equip our sales team with the knowledge and tools they need to excel at every step of the sales cycle.

• Market and Product Liaison: Serve as the bridge between product and sales teams. Provide valuable market feedback to the product team and share insights on existing and upcoming features with the sales team, ensuring everyone is aligned and informed.

• Competitive Analysis: Stay ahead of the curve by monitoring industry trends and competitors. Leverage this knowledge to ensure PVcase remains at the forefront of the solar software market. Translate complex market data into actionable insights that guide product enhancements, keeping both product and sales teams aligned and informed on existing and upcoming features. This process ensures all stakeholders are equipped with the knowledge they need to drive success.

• Content Creation: Develop engaging and informative sales assets, customer stories, videos, and more. Simplify complex technical concepts to resonate with a broader audience, showcasing the unique benefits of our solutions.

• Customer Insights: Utilize your strong analytical and research skills to identify and prioritize customer segments, personas, and use cases. Incorporate feedback from sales representatives to refine and optimize our marketing strategies.