Join the dynamic and inspiring Trade & Shopper Marketing Team for the Czech Republic and Slovakia within Philips Personal Health! This is an exciting opportunity to expand and apply your trade marketing expertise across both in-store and online environments, contributing to excellence in execution.
Position overview
Develop key categories within dedicated Accounts through a long-term strategic approach. Maximize profitability for both Philips and the customer (win/win approach) by implementing a smart investment plan. Build trust with customers by leveraging shopper expertise and ensuring in-store excellence through effective ownership of the 5Ps.
Key Responsibilities
Develop Shopper Insights: Gain and apply a deep understanding of shopper behavior across different accounts.
Annual T&SM Activation: Plan and execute annual trade and shopper marketing activations for key accounts.
Product Listings: Develop and propose effective product listings per account, ensuring the right products are offered at the right price points.
Strategic Account Planning: Collaborate with Key Account Managers (KAMs) to define and implement long-term strategic account plans.
In-store Activation: Create impactful in-store materials designed to drive shopper engagement and sales.
POSM Delivery: Ensure timely delivery of customized Point of Sale Materials (POSM) to enhance Philips' in-store and online visibility.
Campaign Execution: Execute in-store/online activation campaigns, complementing consumer campaigns (ATL/BTL/Account Activation Synergy).
KPIs & Performance Evaluation: Define and track KPIs for key marketing activities, evaluating their success and adjusting strategies as needed.
Concept Sell Presentations: Prepare and present concept sell decks for key launches and projects, working closely with KAMs.
Budget Management: Manage the A&P (Advertising & Promotion) budget, ensuring proper planning, tracking, and evaluation of spending.
ROI Analysis: Assess the ROI of key promotions and propose improvements for future campaigns.
Education and Knowledge Requirements
University-level education
A minimum of 4 years of experience in Trade Marketing, Shopper Marketing, and/or Sales Account roles
Experience in FMCG channel is required
Working with Online and/or Drug channel is an advantage
Strong negotiation, communication, and analytical skills, with the ability to interpret data effectively
Proficiency in English
Czech/Slovak native language is required
Exceptional presentation and communication skills
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
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