Engagement Marketing Manager

Your Opportunity: Taylor Corporation is looking for a dynamic and results-driven Engagement Marketing Manager to join their digital marketing team! This role is pivotal in driving cross-sell and up-sell opportunities within our existing customer base. The ideal candidate will leverage various marketing channels to enhance customer engagement, increase sales, and foster long-term brand advocacy.

Your Responsibilities:

• Develop and execute omnichannel marketing campaigns (email, social media, display advertising, SMS, apps, landing pages, etc.) to engage customers throughout their buying cycle
• Collaborate with sales, customer service, and other departments to create a seamless and engaging customer experience
• Utilize customer data and insights to personalize marketing efforts and improve customer lifetime value (CLV)
• Create compelling content and messaging that resonates with customers and drives engagement
• Monitor and analyze campaign performance, providing regular reports and actionable insights to optimize future efforts
• Manage customer feedback and reviews, leveraging positive feedback to enhance brand reputation and drive referrals
• Organize and participate in customer events, webinars, and other engagement activities
• Develop and maintain a customer advocacy program to turn satisfied customers into brand ambassadors
• Stay up to date with marketing trends, technologies, and best practices to drive campaign and process improvement
• Perform other duties as assigned

You Must Have:

• Bachelor’s Degree from an accredited university with a concentration in Marketing, Business, Communications, or a related field
• 7+ years of experience in digital marketing, with a focus on customer engagement and retention
• Proven track record of developing and executing successful marketing campaigns
• Strong analytical skills and experience with marketing analytics tools
• Excellent written and verbal communication skills
• Ability to work collaboratively across teams and manage multiple projects simultaneously
• Familiarity with CRM systems and marketing automation tools

Other Essential Abilities and Critical Skills:

• Engagement Marketing – Knows how to involve customers in the creation of brand experience, with the goal of building long-term relationships
• Innovation & Entrepreneurial Orientation - Thinks and acts in a way that maximizes options and possibilities. Identifies and develops creative solutions to business challenges, and takes calculated risks to achieve results
• Teamwork & Collaboration - Shows enthusiasm toward being a member of the group; actively participates in team meetings and activities; leverages the skills and interests of coworkers to achieve goals and solve problems; supports team decisions

We Would Prefer:

• Experience in B2B marketing
• Knowledge of the latest trends and best practices in engagement marketing
• Creative thinking and problem-solving skills
• Strong project management skills
• Proficiency in using analytics and reporting tools to measure campaign performance

About Taylor Corporation
One of the largest graphics communications firms in North America, Taylor’s family of companies provide a diverse set of products, services, and technologies addressing the toughest communication challenges. For nearly 50 years, Taylor has been a premier provider of powerful and innovative products, services, and expertise for individuals, businesses, and distributors large and small. Our 10,000+ employees spanning 26 states and seven countries work diligently to create the interactive, printing, and marketing solutions that have helped build some of the world’s more recognizable brands. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions. We offer a comprehensive benefit package including several health plans to choose from, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.

The Employer retains the right to change or assign other duties to this position.

Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Taylor Corporation including all partners and affiliates is an Equal Opportunity Employer/Veterans/Disabled.