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Manager Growth

Remote:

Full Remote

Experience:

Senior (5-10 years)

Work from:

Hashemite Kingdom of Jordan

Offer summary

Qualifications:

4-6 years of experience in growth marketing., Bachelor’s or Master’s degree in Marketing, Engineering, Data Science, or a related field., Experience with Google Ads, SQL, and Tableau., Proficiency in statistical modeling and data analysis..

Key responsabilities:

Execute growth strategy for the food vertical.
Analyze growth metrics to optimize initiatives.

Careem Large https://www.careem.com/

1001 - 5000 Employees

See more Careem offers

Job description

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the role

The role is responsible for supporting the execution of the growth strategy for Careem's food vertical in Jordan by assisting in user engagement, retention, and revenue generation initiatives. To add, it focuses on implementing Jordan focused marketing campaigns, managing partnerships, and analyzing data to optimize growth efforts.

What you'll do

Growth Execution Support

Assist in executing the growth roadmap for the food vertical in Jordan by ensuring alignment with organizational goals.
Conduct research on market trends, customer preferences, and competitor activities to support growth initiatives.
Coordinate with internal teams to implement strategies that drive user engagement and retention.

Customer Segmentation and Insights

Assist in creating and managing customer segments based on demographic and behavioral data.
Conduct cohort analysis to support the development of targeted retention campaigns and personalized engagement strategies.
Help track and analyst customer lifecycle metrics, providing insights to optimize user experiences

Campaign Management and Customer Engagement

Collaborate on the execution of retention and engagement campaigns, focusing on repeat purchases and customer loyalty.
Help implement rewards programs, subscription models, or gamification elements to increase user stickiness and lifetime value.
Monitor campaign performance and assist in identifying areas for improvement.

Data Analysis and Reporting

Analyze growth metrics (e.g., OPU, ARPU, conversion rates) to track the effectiveness of campaigns and initiatives.
Use data to generate insights that inform campaign optimizations and new strategies.
Support the development of dashboards and reporting tools for tracking performance across growth efforts.

Market-Specific Customization

Collaborate with regional teams to tailor growth strategies to local market dynamics, ensuring relevance and resonance with target audiences.
Develop geo-specific promotional strategies to capitalize on local customer preferences and competitive landscapes.
Identify and onboard regional partners (e.g., grocery chains, retailers) to enhance reach.

What you'll need

4-6 years of experience in growth marketing,with a focus on e-commerce,food delivery, or tech platforms
Bachelor’s or Master’s degree in Marketing, Engineering, Data Science, or a related field
Hands-on experience with tools like Google Ads, Meta Ads Manager, SQL, Tableau, or Looker.
Well versed in data mining, statistical modeling and advanced data analysis
Strong understanding of A/B Testing, Regression Analysis, User Segmentation, Cohort analysis, churn/attrition modeling, CLTV models
Proficiency in analyzing and leveraging metrics such as CAC, LTV, ARPU, and conversion rates.
Excellent communication and stakeholder management skills,
Deep understanding of food delivery market trends, customer behavior, and competitive landscapes

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

Work and learn from great minds by joining a community of inspiring colleagues.
Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
Explore new opportunities to learn and grow every day.
Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.