Coordinator, Audience Strategy

The Cultural Connections Agency

Coordinator, Audience Strategy

Location: Remote 

Our Mission.

Our mission is to unlock the business value and cultural impact of historically underestimated audiences.

What is WORTHI?

WORTHI is a full-service cultural connections agency, where we grow brands and build IP by harnessing the massive influence, buying power and sheer size of underestimated audiences. 

Our Unique Approach

At WORTHI, we implement an ethnographic marketing approach into everything we do. Ethnography is the study of people and cultures, and we steep ourselves in the behaviors and desires of specific communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.​ Why? Because these audiences influence and define broader culture and offer inarguable and extensive bottom line value to brands, and ultimately, their business longevity depends on their adoption… This is growth marketing. Full stop.

THE JOB.

We’re looking to hire a Coordinator, Audience Strategy, to join the team and partner closely with our growing roster of clients geared towards underestimated (multicultural) audiences.

The Coordinator, Audience Strategy will be an organized, detail-oriented creative strategist supporting client needs, team projects, and overall operations and administrative duties.

This role reports to the Senior Director, Audience Strategy, and assists in developing and executing impactful solutions with audience insights at the core, and never settles for checking the box. 

This role requires someone very familiar with all the social platforms with a background in social media marketing. Marketing agency experience is strongly preferred. Entertainment industry experience a plus.

THE TEAM.

The Audience Strategy team partners deeply with our client partners to provide them with innovative and impactful ways to initiate connection, spark conversation and ultimately drive advocacy with target audiences based on their lived experiences.

When it comes to the canvases this team paints on, they don't limit themselves by a certain function or marketing mix diagram. The audiences WORTHI is trying to reach on behalf of our clients do not live in boxes, so we do not think in them either. The Audience Strategy team are experts when it comes to social/digital, print, OOH, paid media, content, copywriting, brand partnerships, creator/influencer relations, and so much more.

Duties include, but are not limited to, the following:

• Own and lead administrative duties (i.e. note taking and circulation internally and to clients, developing call agendas, managing schedules, travel booking, expenses, etc.). 
• Assist team in shaping digital strategies that include content creation, community growth, measurement and analytics, and more.
• Conduct market research and analysis to identify trends, competitive insights, and opportunities for client projects.
• Actively shares learnings in actionable ways with the Audience Strategy team from content, culture and data consumed. (This person will know what’s happening on the timeline, the creators and influencers who are meaningful to various audiences, and the latest trends and social applications.)
• Occasional evening or weekend work may be needed based on client needs.

Qualifications: 

• 1+ years of social media strategy/management and/or digital marketing.
• A true mix of right and left brain talent -- the ideal candidate is a problem solver at heart, and seeks to solve said problems with insights, curiosity and creativity.
• Knowledge of, passion for, and experience actively targeting Black, Latinx/e, AAPI, LGBTQ+, people with disabilities and other historically marginalized audiences. 
• Deep understanding of social media platforms and up to date on industry + platform trends (Instagram, TikTok, YouTube, X/Twitter, etc.)
• Exceptional verbal and written communication, both inside the walls of WORTHI, and for our client partners (strategy decks, new business pitches, client agendas, social copy, etc.)
• Proactive, results-oriented, and highly collaborative with excellent time management skills.
• Someone who can both navigate ambiguity, and also thrive in it. Every day here is different, and the business is constantly evolving, and we want someone truly energized by that.

THE HUMAN. 

The candidates we’re looking for: 

• Embody Excellence
• Lead With Empathy + Respect
• Do The Right Thing
• Keep it 💯
• Insatiable Curiosity
• Creative AF
• Multipliers, not Diminishers
• Deep Rooted Passion
• Fail Fast
• Partnership not Vendorship 

We believe that experience is measured in the things you’ve done, the risks you’ve taken, and the perspectives you’ve cultivated and place more value in that vs. number of years worked. Knowledge of, and experience actively targeting Black, Latine, AAPI, LGBTQ+, people with disabilities and other historically underestimated audiences. Exceptional verbal and written communication; ability to articulate a strong POV and inspire clarity and confidence to align stakeholders both internally and externally. You’re entrepreneurial, eager to grow, learn and inspire others. Someone who can both navigate ambiguity and also thrive in it. Every day here is different, and the business is constantly evolving, and we want someone truly energized by that. 

LIFE AT WORTHI. 

We believe strongly that (1) the more diverse our people are, the better our work will be and (2) we want you to be passionate about your work, but also passionate about life and have ample room to explore those passions outside of work. As an employee, you can expect: 

• A supportive, inclusive atmosphere and a team that values your contributions 
• An attractive and competitive compensation package 
• A generous and well-rounded benefits program featuring unlimited PTO, comprehensive medical benefits, 401k and much more

Pay Range

$55,000-85,000 USD (dependent on skills, experience, and competencies)

Disclosures:

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. We strive to encourage and support all of our current and prospective employees to achieve their highest potential. No job applicant will receive less favorable treatment on any basis when applying for a career with our team.