Marketing Activation Manager, Retail, DACH
Are you a passionate, engaged and entrepreneurial person who wants to be part of continuing building our success? Are you interested in driving the development of our loved brands?
We are looking for a dedicated and business driven Marketing Activation Manager to strengthen our team for Paulig in DACH area located in Vienna, Austria. You will own the Brand Activation plan for the Santa Maria Brand in the Tex Mex category and develop the portfolio strategy, communication & activation of the brand in the DACH region. You will be part of a cross-functional team, where interaction and cooperation between sales, category management and marketing are a prerequisite for building a winning and leading position in the DACH region.
The position is temporary – untill August 2026 - and located in Vienna, Austria. Paulig hybrid work principle flexibly combines working remotely and in the office. In this role, you will report to the Head of Regional Marketing Central Europe, based in the Netherlands.
Key responsibilities of the role:
Co-create and implement the local Strategic Business and Marketing plan, together and in close cooperation with Sales/Category Management.
Drive the input for marketing communication and media strategy, including budget.
Develop activation and consumer experiences based on Business Area plans within the planned budget. Monitor & evaluate on set KPI’s and plan for corrective measures if needed.
Strive for excellence in execution on shop floor for new launches in close cooperation with the Category Management team.
Follow closely the implementation and evaluation of brand objectives and KPIs in assigned area, and plan for corrective actions if necessary.
Act locally as center of expertise in key functional competencies branding, communication, channel management, trade, digital etc.
Give input to the local STRONG process to locally adapt central versions, secure strong Go-To-Market plans together with Category Management & Sales.
What we offer:
Exciting and challenging business cases to work with.
An opportunity to leave your own fingerprint, develop and influence within your own substance area.
An opportunity to grow your capabilities and knowledge across Paulig’s operating markets incl. international job opportunities.
We expect:
University degree in marketing
Great commercial understanding and business acumen, with ideal experience from both sales and marketing roles in international settings/business areas.
Ideally 5 years of experience in FMCG, of which at least 3 years in Brand Marketing/ Category Management.
Experience of working in different analysis and business systems, Nielsen knowledge is a requirement.
Speaks and writes fluently in English, German is a plus.
Passion for food.
Who are you?
You enjoy working in a fast-paced environment and have an entrepreneurial mind set.
As a person you are strategic, structured, creative and committed.
You have a strong sense for business acumen, drive beyond the ordinary and can demonstrate strong results in your previous roles.
You enjoy having a wide international network where your collaboration ability and responsiveness are crucial to your success.
You are an outstanding self-driven team player with the courage to challenge prevailing approaches to win new grounds in the category.
We look forward receiving your applications as soon as possible but latest December 5th 2024.
If you have any questions about the role or the recruitment process, please reach out: Marie-Ange Vaessen
Want to learn more about working for Paulig and what we offer? Read more on www.pauliggroup.com
Paulig is a family-owned food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty; coffees and beverages, Tex Mex and spices, snacks and plant-based choices. The company's brands are Paulig, Santa Maria, Risenta, Poco Loco and Zanuy. Paulig’s sales amounted to EUR 1,17 billion in 2023. The company has 2200 passionate employees in 13 different countries working around the purpose “For a life full of flavour”.
Oxfam America
Samsara
BRUNA The Label
Oxfam America
