Director of Marketing

Overview:

Scale LLC is seeking an experienced and innovative Director of Marketing to spearhead our efforts in driving attorney acquisition, fostering practice success, enhancing brand presence, and ultimately growing the firm. As a pivotal member of the team, this individual will shape our marketing strategies and oversee the execution of initiatives that align with our mission and values.

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy to drive revenue growth and attorney acquisition.
• Oversee the management of external agencies and contractors to ensure alignment with company goals.

• Build and maintain Scale LLC’s brand presence in the market.
• Ensure brand consistency across all platforms, campaigns, and communications.
• Develop thought leadership content to position Scale LLC as a trusted leader in the industry.
• Create and oversee a content marketing strategy to position Scale LLC as an industry leader.

• Oversee the creation and execution of marketing campaigns, including social media, email marketing, and paid advertising.
• Optimize the company’s website for user experience and SEO to attract and engage prospects.
• Manage social media accounts, driving engagement and growing the audience.

• Design and execute campaigns aimed at attorney acquisition and retention.
• Collaborate with internal teams to identify opportunities to support attorneys in achieving practice success.
• Monitor and respond to stakeholder feedback to improve services and relationships.

• Track and analyze marketing campaign performance using tools like Google Analytics, CRM software, and other reporting tools.
• Provide detailed reports and insights to stakeholders to inform decision-making.

• Lead and mentor the marketing team, fostering a culture of collaboration and innovation.
• Collaborate cross-functionally with recruiting and operations to align marketing and practice success efforts with company objectives.

• Plan and execute promotional events, webinars, and industry conferences to enhance Scale LLC’s visibility and engagement with attorneys.
• Identify and leverage sponsorship opportunities to elevate the brand.
• Other responsibilities to be added as needed

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• 7+ years of progressive marketing experience, with at least 3 years in a leadership role.
• Strong knowledge of digital marketing, branding, and analytics tools (e.g., HubSpot, Google Analytics, social media platforms).
• Exceptional interpersonal and communication skills.
• Proven ability to manage agencies and contractors effectively.
• Demonstrated success in driving revenue through innovative marketing strategies.
• Experience in the legal industry or professional services sector is a plus.