Match score not available

Associate Digital Lifecycle Marketing Manager

extra holidays

Remote:

Full Remote

Experience:

Mid-level (2-5 years)

Work from:

Massachusetts (USA), United States

Offer summary

Qualifications:

2+ years of experience in B2B digital marketing, 1+ years of email marketing/CRM experience, Strong understanding of digital marketing concepts, Marketo experience is required.

Key responsabilities:

Drive user engagement and conversions through optimized digital journeys
Analyze trends and develop actionable insights

Snyk Large https://snyk.io/what-is-snyk/

1001 - 5000 Employees

See more Snyk offers

Job description

Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced “sneak”) comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure — and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.

Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you’ll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.

Our Opportunity

As an Associate Digital Lifecycle Marketing Manager at Snyk, you will be responsible for driving user engagement and conversions through optimized digital journeys. You will play a pivotal role in creating, implementing, and iterating on core touchpoints that guide site visitors and nurture them towards business goals.

You’ll Spend Your Time:

Digital Experience Management: Analyze on-site engagement, identify optimal user paths, and optimize digital marketing technologies.
Journey Mapping: Develop, customize, and integrate experience flows across digital platforms, including follow-up email nurture campaigns.
Conversion Rate Optimization: Explore, define, and document on-site digital marketing tool implementations, integrations, and business processes.
Campaign Execution: Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue.
Customer Insights: Identify customer pain points, ideate solutions to improve user experience, and generate ongoing insights to inform campaign strategy and optimization.
Personalization: Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale.
Optimization: Design iterative experimentation plans to continuously optimize and improve campaign effectiveness.
Metrics: Drive growth across key metrics (MQLs, Opps, pipeline, revenue) and report on performance regularly.
Analysis: Analyze trends, develop actionable insights, and share learnings across the organization.

What You’ll Need:

2+ years of experience in B2B digital marketing
1+ years of email marketing/CRM experience
Strong understanding of digital marketing concepts (attribution, incrementality) and email marketing best practices (deliverability, privacy laws)
Experience with digital technologies and user journeys (e.g., Chatbots, Interactive content, CRMs like Marketo)

Marketo experience is required.

Creative problem-solving skills and ability to tailor campaigns/messaging to different audience personas
Agile and adaptable to a fast-paced startup environment
Hands-on, curious, and eager to explore new domains and technologies

We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.

Benefits & Programs

Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.

Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
Health benefits, employee assistance plans, and annual wellness allowance
Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances