CRM Associate - Salesforce

CRM Associate 

Full-time, Remote (EST Time Zone)

The Role:
You will work for a tech-driven company incubated within one of the world’s leading meal kit delivery services. Focused on disrupting the pet food industry, this innovative company leverages data and cutting-edge technology to deliver high-quality, vet-developed recipes made from trusted ingredients. Combining the agility of a startup with the resources of a global organization, this is your opportunity to contribute to a high-growth venture that is redefining pet nutrition.

Position: CRM Associate
As a CRM Associate, you will play a key role in driving customer engagement and retention by managing email campaigns and CRM activities. You’ll collaborate with cross-functional teams, leveraging data-driven insights to execute impactful campaigns while continuously optimizing performance. This role requires a balance of creativity, technical proficiency, and strategic thinking to enhance the customer journey and deliver measurable results.

Responsibilities:

• Campaign Management: Execute day-to-day email campaigns in Salesforce Marketing Cloud, targeting diverse customer audiences.

• Planning & Organization: Maintain a campaign calendar and testing roadmap to ensure smooth execution of marketing activities.

• Creative Collaboration: Work with brand and creative teams to plan and refine email content, using your design skills to enhance visuals when needed.

• Testing & Optimization: Conduct A/B tests (content, segmentation, offers, copy) and analyze results to improve campaign effectiveness and customer profitability.

• Performance Reporting: Present key performance metrics and actionable insights to drive continuous improvement.

• Cross-Functional Collaboration: Partner with Growth and Product teams to implement innovative experiments and enhance CRM strategies.

• Process Improvement: Identify opportunities to streamline CRM processes and drive better engagement outcomes.

Requirements:

• Educational Background: Degree in Marketing, Business, or Economics with strong academic performance.

• Professional Experience: 2-4 years of experience, with hands-on knowledge of Salesforce Marketing Cloud and user journey development.

• Technical Proficiency: Competence in SQL, Figma, and Photoshop to execute and enhance campaigns.

• Analytical Skills: Ability to use Excel/Google Sheets for calculating metrics such as CAC and ROI, with a data-driven approach to decision-making.

• Creativity & Problem-Solving: Entrepreneurial mindset with a history of developing creative solutions.

• Organized & Efficient: Skilled at managing multiple projects simultaneously and meeting deadlines.

• Data-Driven: Comfortable analyzing campaign performance and adapting strategies based on results.

• Passionate About Pets: A dog lover who understands the needs of pet parents.

• Time Zone: Ability to work aligned to Eastern Standard Time business hours

About Us:
At The Global Talent Co., we provide incredible opportunities for the top 5% of global marketers. Join our team and become our employee, gaining access to high-paying salaries, stable employment, and the chance to work with cutting-edge tech companies in Europe and the US.

As your employer, we match you with innovative clients for long-term placements that align with your skills and goals. Our mission is to break down geographical barriers and connect the world's best marketers with the most innovative companies through remote work.

If you're a talented marketer looking to take your career to the next level, The Global Talent Co. is your gateway to a bright future in the thriving tech industry. Join us in promoting remote work and unlocking the potential of global talent.