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Field & Channel Marketing Manager

Remote:

Full Remote

Experience:

Mid-level (2-5 years)

Work from:

India

Offer summary

Qualifications:

3 years of marketing experience., 2 years in software companies preferably SaaS., Experience with HubSpot and Salesforce., Proficient in Excel..

Key responsabilities:

Create and execute channel marketing plans.
Track and report lead generation activities.

Cymulate

See more Cymulate offers

Job description

Make Your Mark

Cymulate’s Continuous Security Validation enables companies to challenge, assess and optimize their cyber-security posture against the evolving cyberthreat landscape, simply and continuously.

With world-class clients like YMCA, Brinks, and EuroNext we strive to bring the highest level of service to everything we do. Our team is made up of the very best people for the job and as we grow, we’re always on the lookout for people with the skills, experience, and personality that will let us both shine. With high scores on Gartner and Glassdoor, our clients and employees have let us know what they love about us.

RESPONSIBILTIIES

Creation and execution of the field direct & channel marketing plan of conferences, events, roundtables, meetups, speaking engagements, etc. with the purpose of lead generation to drive sales
Tracking and reporting of the activities’ leads in their processes to become introduction meetings, opportunities and won business
Oversee participation in events and conferences
Collaborate with product marketing to submit speaking engagements and prepare the needed collateral for presentations
Leverage HubSpot marketing automation and Salesforce to manage marketing and to report outcomes
Collaborate with channel to initiate and plan the annual joint channel marketing plan and support them in their own initiatives with our resources Manage and negotiate vendor contracts
Manage marketing field and channel budget
Work closely with other functions in marketing, e.g. Product Marketing, Product, R&D teams and sales teams to collaborate and execute field marketing programs
Accountable for program success, and quarterly goals, compile performance reports for management showing results (ROI)

REQUIREMENTS

Native or professional English ability
Minimum 2-3 years of related marketing experience
Minimum 1-2 years of relevant experience in software companies, preferably security and or SaaS
Experience using HubSpot and Salesforce
Proficient in excel and basic understanding of database management
Ability to travel 25-30% of the time throughout India
Must be comfortable with a fast-moving, sometimes ambiguous, environment
Experience in Enterprise and mid-market segment
In depth understanding of lead management process
Build strategic relationships and partner with key industry players, agencies and vendors
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets