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Director, Marketing

unlimited holidays

Remote:

Hybrid

Contract:

Full time

Experience:

Expert & Leadership (>10 years)

Work from:

Seoul (KR)

Offer summary

Qualifications:

BA/BS degree or equivalent experience, 10+ years in marketing functional areas, 3+ years in app acquisition marketing, 3+ years of leadership experience.

Key responsabilities:

Set global marketing strategy for growth
Define brand positioning and execute campaigns
Responsible for annual and quarterly marketing planning
Monitor marketing plans and market penetration
Partner with strategy team to conduct market research
Manage marketing budget and external contractors

Tinder Information Technology & Services SME https://www.lifeattinder.com/

201 - 500 Employees

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Job description

Position Summary

Director of Marketing, will focus on enhancing marketing capabilities of the Azar global marketing team. He/She will work closely with the product marketing teams and collaborate cross-functionally to develop strategies, market positioning and branding for Azar. This leader will provide marketing insights to stakeholders based on customer and competitive data analysis. He/She will engage in decision making of Azar marketing direction globally.

Responsibilities

Set the global marketing strategy for further growth of the Azar brand.

Define brand positioning and execute campaigns to build the brand and achieve growth.

Responsible for annual and quarterly marketing planning, including country investment strategies, partnerships, and brand media strategy.

Monitors the development of marketing plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share

Partner with strategy team to conduct market research, monitor competitive activity, and identify customer needs

Partner with the comms team to deliver proactive PR tactics

Maintain brand standards and ensure compliance across all marketing channels

Collaborate with other cross-functional teams within Hyperconnect and Match Group

Manage marketing budget and external contractors/agencies

Build, manage and coach a high-performing marketing team.

Requirements

BA/BS degree or equivalent practical experience

at least 10+ years of experience in overall marketing functional areas

at least 3+ years of experience in the app acquisition marketing

at least 3+ years of leadership or team management experience

Strategic, analytical, communication, interpersonal, and problem-solving skills