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Demand Optimization Specialist

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
United States

Offer summary

Qualifications:

2-3 years of experience in marketing analysis., Bachelor’s degree in Marketing or related field., Familiarity with CRM and marketing automation tools., Strong analytical and problem-solving abilities..

Key responsabilities:

  • Collaborate with BDRs to enhance lead generation.
  • Optimize messaging in campaigns and outreach processes.
AHEAD logo
AHEAD Large https://www.AHEAD.com/
1001 - 5000 Employees
About AHEAD
AHEAD builds and manages digital platforms that power the most successful organizations in the world. Our consultative approach, unmatched engineering, and innovative solutions combine to accelerate the impact of technology in every client we serve.
See more AHEAD offers

Job description

We are seeking a data-driven Marketing Specialist to join our dynamic team. In this role, you will work closely with the Business Development Representatives (BDRs) to drive marketing strategies and optimize lead generation efforts. The ideal candidate will leverage data analytics, marketing trends, and insights to support the BDR team in converting potential leads into new business opportunities. 

Responsibilities
  • Collaborate with Business Development Representatives (BDRs) to analyze and enhance the lead generation pipeline.
  • Optimize messaging and sequencing in campaigns both in and out of Engage platform to nurture leads from campaigns, events, partner lists etc.
  • Implement list outreach processes to target new logos, ABM for sales reps, lead nurturing, and filling AHEAD events.
  • Assist in training of newly hired ASU team members including but not limited to tools training, cold calling, email best practices, lead nurturing, new logo outreach, navigating and leveraging internal AHEAD resources, solutions and partnerships.
  • Monitor and distribute inbound chat leads to ASU team members and Client Directors
  • Monitor and distribute inbound leads from all marketing promotions, events and campaigns including validation through ZoomInfo, WebFX and Hubspot.
  • Conduct in-depth market research to identify target demographics, market trends, and competitive positioning.
  • Track and analyze key performance indicators (KPIs) related to marketing campaigns, call blitz efforts, and events with BDR performance.
  • Support the creation and refinement of targeted marketing campaigns and strategies to increase lead conversion rates.
  • Use marketing automation tools (e.g. Salesforce, HubSpot, ZoomInfo) to manage and optimize marketing outreach efforts as they relate to BDR activity; serve as liaison to tool platforms for any questions or technical issues.
  • Analyze and segment customer data, including buyer intent reports and account list mappings, to provide insights for personalized marketing efforts for the BDRs.
  • Attend weekly meetings with ASU team members, digital marketing team, and client experiences team.
  • Work with cross-functional teams, including content, design, and sales, to ensure alignment between marketing efforts and business development goals.
  • Stay current with industry trends, tools, and technologies to improve marketing and sales collaboration

    • Knowledge, Skills and Abilities
  • Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
  • Excellent communication and collaboration skills to work effectively with BDRs and other teams.
  • Strong analytical and problem-solving abilities with an attention to detail.
  • Familiarity with digital marketing channels and strategies, including SEO, SEM, email marketing, and social media.
  • Ability to translate data into actionable insights that align with business development goals.

    • Education and Experience
  • 2-3 years of experience in marketing analysis, sales analysis, or a related role.
  • Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
  • Experience working with a BDR team or sales organization.
  • Knowledge of A/B testing, segmentation strategies, and customer journey mapping.
  • Understanding of lead scoring, attribution models, and funnel optimization.

    • Required profile

    Experience

    Level of experience: Mid-level (2-5 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Data MiningLead GenerationMarketing AutomationMicrosoft Dynamics CRMZoom (Video Conferencing Tool)Market ResearchSEMrush (Software)Email MarketingSearch Engine OptimizationSocial MediaSalesforceHubSpot CRMA/B TestingSegmentation AnalysisAccount-Based MarketingCustomer Journey Mapping

    Other Skills

    • Collaboration
    • Communication
    • Analytical Skills
    • Problem Solving
    Are you interested?

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