Senior Director, Brand Lead

The Role:
Reporting to the Vice President, Commercial, the Senior Director, Brand Lead has a crucial role within the commercial team and is responsible for leading the brand strategy, execution, and measurement to support the commercial success of our two parallel lead programs. This individual is accountable for developing overarching HCP and consumer marketing strategies and tactics, monitoring and diagnosing brand performance, and preparing business updates for senior leadership. They will work closely with sales and strategic engagement teams to ensure strategic execution and a performance-oriented culture.

The Brand lead will champion the brands both internally and externally. This position reports to the Vice President, Marketing and will have direct reports as well as work in close partnership with the broader cross-functional Brand Team. This role is critical to shaping Nuvalent’s commercial footprint in oncology.

Responsibilities:
•    Recruit, onboard, integrate, retain, develop, and motivate the Marketing Team consisting of multiple direct reports, including regular performance feedback.
•    Collaborate with commercial leadership on the development of the commercialization strategy and ensure that required policies, procedures, and infrastructure are in place. 
•    Own brand positioning, branding, campaign, and core messaging
•    Lead cross-functional teams to successfully develop and execute brand planning process, including brand strategy, budgets, prioritization of appropriate tactics, and a strong KPI measurement plan. 
•    Develop HCP and patient multichannel marketing tactical plans for key branded activities, driven by a deep understanding of market dynamics to achieve key business objectives. 
•    Develop promotional materials across multiple channels including personal and non-personal channels.
•    Work closely with Medical, Legal, and Regulatory to establish and maintain a collaborative review process that serves the needs of the brands and mitigates regulatory and legal risk.
•    Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized to improve impact.
•    Function as thought leader for market and therapeutic area understanding across the organization.
•    Align with the Strategic Engagement Team on the peer-to-peer education strategy.
•    Develop strategy, execution and measurement for all digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and websites using a data/insight driven approach.
•    Collaborate with the Market Research Team to develop HCP and patient insights that are actionable; ensure awareness and education of key internal stakeholders.
•    Lead development and implementation of competitive readiness plans across all aspects of the commercial organization.
•    Oversee the planning and execution of brand commercial tactics for all congresses, ensuring alignment with overarching strategy.
•    Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated execution.
•    Effectively manage the Brand Marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investments
•    Effectively contribute to short and long-term brand forecasting
•    Partner with training and sales leadership to optimize the development and utilization of personal promotion resources and ensure appropriate rollout to field teams; deliver field force training and communications as needed.
•    Collaborate with sales and field medical leadership to optimize engagement with customers and adapt field operations (e.g., targeting, territory alignment) as necessary.
•    Manage agency partner relationships, maintaining a focus on marketing excellence and flawless execution of key tactics and deliverables.
•    Ensures compliance with all applicable laws, regulations and regulatory guidelines governing commercial and scientific interactions.

Competencies include:
•    Foster a culture of empowerment, collaboration, and a focus on patient impact.
•    Strong scientific and clinical orientation, comfortable with data, and ability to distill complex clinical information into business implications and credible narrative with internal and external stakeholders.
•    Exceptional communication and influence skills, with the ability to inspire confidence and work successfully with varied stakeholders including the Brand Team and Product Development Team.
•    Proficient in multichannel marketing directed towards HCPs and patients, including digital, media, peer-to-peer, congresses, and personal promotion tactics.
•    Drives for results and nurtures a performance-based culture of continuous improvement, addressing concerns and conflict proactively.
•    Characteristics include being entrepreneurial, collaborative, and an energetic initiative-taker with strong interpersonal and analytical skills.

Qualifications: 
•    Bachelor’s degree. MBA or equivalent degree preferable
•    10+ years biopharma experience including oncology launch experience
•    5+ years commercial oncology experience in the US market including marketing
•    Demonstrated organizational skills to manage multiple projects, prioritize effectively and communicate at all levels within the company
•    Demonstrated experience in recruiting, on-boarding, managing, coaching, and retaining top talent; ability to lead and mentor multiple direct reports
•    Strong knowledge of analytics and operations tools/technologies 
•    Strong written and verbal communication skills (including presentation skills)
•    Up to 20% domestic travel