Product Owner, Web & Mobile App

Product Owner, Web & Mobile 

Who are we and what do we do?      

Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.     

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.     

No matter the occasion or moment, there’s an edible® for that.    

 Through all our incredible years, we’ve remained committed to our 5Ps:       

• Our promise– Experiences that WOW.  
• Our products–Remarkably fresh.  
• Our places– Interactive and creative.  
• Our People– Create special memories.     
• Our purpose–To celebrate what’s good in life.      

Purpose: 

We are seeking a Product Owner – Web & Mobile to lead the end-to-end redesign, development, and launch of Edible’s new web & mobile app platform. In this role, you will work collaboratively with cross-functional teams, including eCommerce, Marketing, Loyalty, and Technology, to drive the strategic vision for our mobile app and web applications. You will play a key role in ensuring the web & mobile app integrates seamlessly with our new technology stack, content management system, and in-house systems while supporting the development of a loyalty program that enhances the customer experience. 

 
Location: This position will work onsite out of our Corporate Office in Sandy Springs, GA Monday – Thursday, with work from home flexibility Fridays.    

Responsibilities: 

• Own the Product Vision: Define and manage the web and mobile app's product vision, roadmap, and backlog, ensuring alignment with business goals, customer needs, and stakeholder priorities.
• Cross-Functional Collaboration: Partner with eCommerce, Marketing, Loyalty, Operations, and IT teams to align initiatives with company objectives and ensure seamless execution.
• Develop a Best-in-Class Web & Mobile App Experience: Collaborate with designers, developers, and QA teams to deliver features that enhance engagement, conversions, and customer satisfaction.
• Loyalty Program Integration: Work closely with the Loyalty team to embed loyalty features into the web & mobile app platforms, driving engagement and retention through a seamless program experience.
• Technology Migration: Lead the mobile app’s transition, along with web to a new technology stack and content management system, ensuring smooth integration with Edible’s in-house systems.
• Customer-Centric Development: Conduct market research and gather customer feedback to prioritize features that optimize the user experience, including ordering and payment processes.
• Performance Optimization: Analyze sales, customer behavior, and web and mobile app performance data to inform product decisions, optimize conversion rates, average order values, and loyalty program metrics.
• Data-Driven Improvements: Lead A/B testing, personalization initiatives, and data analysis to drive continuous improvement and innovation in the app experience.
• Market Research and Competitive Analysis: Identify trends, customer needs, and new opportunities to enhance web & mobile app to stay ahead in the competitive landscape.
• KPI Monitoring and Reporting: Define and track key performance metrics for the web & mobile app, providing regular updates to stakeholders and recommending improvements based on data insights.
• Stakeholder Liaison: Act as the primary point of contact between business stakeholders and the development team, ensuring alignment on goals, timelines, and deliverables.

Requirements:  

• Bachelor’s degree in Business, Technology, or a related field, or equivalent work experience.
• 3–5 years of experience as a Product Owner in mobile app & web development, eCommerce, or direct-to-consumer industries.
• Proven experience leading the redesign or launch of a mobile app & web platform, including familiarity with agile development methodologies and tools.
• Strong understanding of mobile app technologies, content management systems, and system integration.
• Experience collaborating with cross-functional teams, including technical, marketing, and customer loyalty stakeholders.
• Technical proficiency to effectively communicate with development teams and understand app development processes.
• Data-driven mindset with the ability to analyze performance metrics and use insights to drive decisions

Essential Competencies:  

• Customer-Centric Approach: A commitment to prioritizing user satisfaction and creating seamless customer experiences.
• Collaboration and Communication: Strong interpersonal skills to align diverse stakeholders and clearly convey product goals and updates.
• Strategic Thinking: Ability to translate business goals into actionable product strategies and feature roadmaps.
• Analytical Skills: Proficiency in analyzing customer behavior, sales, and app performance data to inform decisions and optimize results.
• Adaptability: Agility in navigating changing priorities, requirements, and technologies during the app development lifecycle.
• Attention to Detail: Focus on delivering high-quality products by anticipating potential challenges and addressing them proactively.
• Innovation-Driven: Eagerness to explore and implement new trends, tools, and technologies to enhance mobile app & web experience.

What We Offer:      

• Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership     
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.  
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication   
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more   
• Paid time off, including sick days & holidays to support work-life balance   

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.