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Retentions Marketing Manager for a D2C Wellness Brand

Remote: 
Hybrid
Experience: 
Senior (5-10 years)
Work from: 
Mumbai (IN)

Offer summary

Qualifications:

5+ years in B2C eCommerce roles, Expertise in customer retention strategies, Strong experience with digital analytics tools, Excellent analytical skills.

Key responsabilities:

  • Setup marketing automation campaigns
  • Analyze consumer behavior for strategy execution
NetSysCon Consulting (Hiring Leaders) logo
NetSysCon Consulting (Hiring Leaders) Human Resources, Staffing & Recruiting SME http://www.netsyscon.in/
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Job description

We are looking for a Retentions Marketing Manager for a series A funded D2C Wellness Brand.
Reports to- GM Marketing

Job Profile:
Retention Marketing
Setup campaigns in marketing automation tools like WebEngage, Netcore, Optimove
Automate communication sequences using Email, SMS, WhatsApp, push notifications
Strategy & Execution
Generate revenue through repeat purchases, cross-sell, upsell to online customers
Setup rule-based customer journeys for e-commerce customers
Analytics
Nurture B2C customer base using monthly cohorts analysis
Segment & retain customers using RFM analysis
Intuition & data-driven approach to analyze consumer behavior and drive actions
Analyze transaction data, curate consumer insights to retarget across channels, products
Analyze campaign & website transaction data to build consumer journey

Requirements:
5+ years experience in B2C ecommerce, SaaS, digital & analytics companies
Deep expertise in customer retention, loyalty, app engagement, repeat purchases (mandatory)
Strong analytical mindset with data driven decision making
Highly digital tools savvy to drive performance

Required profile

Experience

Level of experience: Senior (5-10 years)
Industry :
Human Resources, Staffing & Recruiting
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Customer RetentionEmail MarketingCustomer InsightsCohort StudiesMarketing AutomationMarket SegmentationCampaign ManagementFacebook MarketingApple Push Notification ServiceMobile Marketing
Are you interested?

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