Field Marketing Manager, EMEA

Harness is seeking a highly motivated, experienced, and hands-on marketing manager to join our growing marketing team. The successful candidate will be an experienced B2B marketing professional and an all-around superstar who enjoys working across the full spectrum of marketing tactics, from events to copywriting to public relations. This individual will be used to collaborating with cross-functional teams to drive marketing programs, events and campaigns that generate qualified leads and activated opportunities for sales.

• Plan, organize, and execute both virtual and in-person events such as trade shows, conferences, meetups, and workshops.
• Manage event logistics, vendor relationships, and budget to ensure events run smoothly.
• Work with sales to maximize event ROI through pre-event outreach, on-site engagement, and post-event follow-up.

Campaign Planning and Execution

• Develop and execute regional marketing campaigns and events tailored to specific markets, industry verticals, or customer segments.
• Coordinate with the sales team to align marketing efforts with sales goals, ensuring campaigns support lead generation and pipeline growth.
• Leverage various marketing channels such as webinars, events, digital advertising, and email campaigns to reach target audiences.

Lead Generation and Pipeline Contribution

• Focus on generating and nurturing high-quality leads through localized marketing activities.
• Track and analyze key metrics such as MQLs (Marketing Qualified Leads), meetings scheduled and completed, pipeline activated, and conversion rates to assess the effectiveness of marketing efforts.
• Work with our digital marketing and operations teams to leverage marketing automation and CRM systems to track and manage leads through the sales funnel.

Sales Enablement

• Collaborate closely with the sales team to provide tools, resources, and content that align with regional marketing strategies.
• Create sales collateral, presentations, and case studies that highlight the company's value proposition and benefits for specific industries or markets.
• Conduct training sessions to ensure sales teams understand the marketing campaigns and how to leverage them effectively.

Regional Market Insights and Strategy

• Develop a deep understanding of regional market dynamics, competition, customer needs, and industry trends.
• Use this knowledge to tailor messaging and content, positioning the company’s products in ways that resonate with local audiences.
• Provide feedback to the broader marketing and product teams on market-specific trends and customer feedback.

Cross-functional Collaboration

• Work closely with the wider team like product marketing, digital marketing, content and campaign management teams to create cohesive and consistent campaigns.
• Collaborate with product marketing and Field CTO teams to ensure marketing initiatives align with product launches, updates, and customer success stories.
• Serve as the key point of contact between field marketing, sales, and other internal teams, ensuring communication flows smoothly.

Budget Management and ROI Analysis

• Manage the budget for field marketing activities, ensuring efficient use of resources.
• Monitor and analyze the ROI of various marketing activities to determine their effectiveness and make adjustments as needed.
• Provide regular reports and insights on campaign performance to stakeholders, highlighting successes and areas for improvement.

Brand Awareness and Relationship Building

• Develop PR strategies to increase brand awareness and thought leadership within the region or industry.
• Build relationships with industry influencers, partners, and local media to amplify the company’s message.
• Identify opportunities for sponsorships, partnerships, and speaking engagements that can enhance the company’s visibility.

Additional Tasks

• Work with field sales and sales engineering teams to localise content, assets and campaigns into French and German
• Willing to travel across Europe and Internationally for meetings and events where necessary. 
• Not shy of getting hands-on with some of the less glamorous aspects of the role such as shipping swag and setting up breaking down event booths.
• Trusted to deputise for the Director, Marketing EMEA in meetings when necessary

• 3+ years of experience: Proven track record in B2B marketing, preferably within the tech industry.
• Language skills: The ideal candidate will be fluent in English, French and German but Fluency in English + French and/or German is a requirement
• Event management: Skilled in organizing virtual and in-person events like trade shows and webinars.
• CRM and automation tools: Proficient in Salesforce, Asana, Marketo or similar platforms for campaign management.
• Data analysis: Ability to track and optimize key metrics like MQLs and conversion rates.
• Strategic Planning: Develop and adapt regional marketing strategies aligned with business goals.
• Cross-functional collaboration: Work closely with sales, product, and marketing teams to ensure alignment.
• Customer-centric approach: Deep understanding of B2B buyer journeys and industry challenges.
• Project management: Manage multiple campaigns and timelines effectively.
• Budget management: Experience in managing marketing budgets for maximum ROI.
• Bachelor’s degree: In marketing, business, or a related field; relevant certifications are a plus.

Work Location

Paris, Fr

What you will have at Harness

• Competitive salary
• Flexible work schedule
• Monthly, quarterly, and annual social and team building events
• Monthly internet reimbursement