Manager, Off Premise Channel Marketing

Description

CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023 and 2024.

Deutsch Family Wine & Spirits seeks a Manager, Off-Premise, Channel Marketing, [ yellow tail ].  This role will report to the Sr. Director of Off Premise Channel Marketing and will develop and implement off premise channel marketing initiatives for the assigned Brand. This position will ensure that Sales has everything they need to successfully execute the brand plans within the channel. This position provides the connectivity between Consumer Marketing and Sales through designing marketing strategies, activities, and programs through various platforms that reflect and enhance brand equity. Responsible for overall national direction on the brand assigned by leading communication, collaboration, development and coordination of all channel resources.  This position is remote.  Responsibilities are outlined below. These responsibilities are representative of the key areas of focus but are not limited to the items listed below.

Responsibilities:

• Drives overall growth, profitability, and multi-year strategy of the brand in the off-premise channel, through leading the end-to-end business management and collaboration between Consumer Marketing and Sales.
• Central point of contact between Sales and Consumer Marketing to align plans. 
• Leads the development of insight driven, breakthrough, national below-the-line marketing programs.
• Consults with sub-channel marketers and sales partners with independent expertise to ensure program relevance.
• Leads/oversees the customization of marketing programs.
• Responsible for creating and owning trade standards and tools of the trade.
• Leads the communication and selling decks for Marketing plans to Sales.
• Initiates and manages the Sales Integrated Partnership process.
• Invests time across the off-premise channel to understand a broad view of the market and sub-channels.
• Partners with finance to understand and apply learnings from post program analysis including ROI.
• Partners with sales teams to understand competitive programming and activity.
• Partners with field and execution teams to ensure the plans, tools and measurements are in place to deliver category and brand growth.
• Positions DFWS to be a D1 supplier by identifying unique marketing initiatives that enhance brand strategy and Customer profitability target.

Critical Skills/Qualifications:

• Undergrad degree required; 10+ years of commercial sales/marketing experience in spirits/wine supplier industry or other CPG companies.
• Stakeholder management experience with the ability to influence and develop strong partnerships across the business.
• A thorough knowledge of distribution, promotion and selling techniques off premises, alongside strong analytical capabilities is strongly recommended.
• Strong understanding and experience of marketing levers to drive growth of Indy Off Premise
• Big thinker who develops program ideas that lead to breakthrough performance in the off premise.
• Influencing and partnering with other departments to guide a unified approach.
• Inspiring others to do their best work.
• Strong brief writing and creative feedback skill set. Adept at evaluating BTL programming for link to brand strategy as well as commercial effectiveness
• Exhibits exceptionally high standards for his/her work and demands the same of others.
• High commercial acumen with strong ability to problem solve.
• Demonstrates effective skills at assessment of below-the-line strategies, programs and effectiveness.
• Excellent leadership, interpersonal and verbal and written communication skills.
• Structured thinker, effective communicator with excellent written and verbal communication skills and ability to collaborate with partners across all levels of the organization
• Excellent attention to detail, strong strategic thinking, creative problem solving, and analytical skills
• Ability to develop strategic presentations
• Strong knowledge of marketing principles and the creative development and execution process
• Highly organized with a preference for operational processes and systems and a painstaking attention to detail.
• Ability to prioritize and manage multiple projects with large groups of distributed stakeholders and project team members simultaneously; in a fast-paced environment.
• Self-starter with the ability to navigate ambiguity with thoughtful problem-solving.
• Ability to combine curiosity and persistence to unravel seemingly complex problems and get to the root problem or challenge.
• Big thinker who develops program ideas that lead to breakthrough performance in the off premise.
• Influencing and partnering with other departments to guide a unified approach.
• Inspiring others to do their best work.
• Strong brief writing and creative feedback skill set. Adept at evaluating BTL programming for link to brand strategy as well as commercial effectiveness
• Exhibits exceptionally high standards for his/her work and demands the same of others.
• High commercial acumen with strong ability to problem solve.
• Demonstrates effective skills at assessment of below-the-line strategies, programs and effectiveness.

• What We Offer:

• Competitive compensation
• Career development opportunities
• Medical, dental, vision and life insurance, PTO
• 401 (k) match
• Product allowance to enjoy on DFWS products
• Tuition Reimbursement and a Pot Secondary education scholarship program for employees children
• Gym reimbursement
• Employee Assistance Program

We Value Diversity

At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Force & Grace, Honest Thief, Josh Cellars, Josh Cellars Reserve, The Calling; France: Beau Joie, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin, Luksusowa Vodka and Cantera Negra Tequila.

Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com

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Qualifications