Position Title: Manager, Social Media and Influencer Marketing
Department: Marketing and Communications
Location: Remote in CT, DC, FL, GA, IL, MD, MA, NC, NJ, NY, OR, PA, Puerto Rico, TN, TX, VA , and WA
Key Relationships:
Reports to: Director, Social Media and Influencer Marketing
Direct Reports: none
Assignment Type: Full time , M- F with ability to work occasionally outside regular business hours including on weekends and holidays to respond to emergencies or other special circumstances
Compensation: $6 3.400 to $72,100 USD annually
Benefits: Click here to learn more about our benefits!
Application Requirements: Resume, completed application questions
About Americares:
Americares is a health-focused relief and development organization that saves lives and improves health for people affected by poverty or disaster. Each year, Americares reaches 85 countries on average, including the United States, with life-changing health programs, medicine, medical supplies, and emergency aid. Americares is one of the world’s leading nonprofit providers of donated medicine and medical supplies. For more information, visit americares.org.
Americares Values:
We create global community, treating people as they want to be treated.
We respond effectively and responsibly, putting plans into practice.
We embed ethics and equity in our work and workplace.
We are better together; partnership is at our core.
We ask and listen, to create sustainable solutions for a healthier tomorrow.
We commit to quality, growing and improving to ensure individuals and communities thrive.
About the position:
The Manager of Social Media and Influencer Marketing is a mission-critical position dedicated to building the brand and base of Americares. This person will work collaboratively across the global organization to execute our social media and influencer marketing program s to elevate the profile of the organization and build awareness for Americares emergency programs, access to medicines, and health services with new and existing audiences.
This Manager will develop content and editorial calendars for our Facebook, Instagram, X, and LinkedIn channels, craft a distinct voice, assist in launching Americares into new channels, work with the Director of Social and Influencer Marketing on building out Americares influencer program, as well as helping activate celebrity talent, micro- influencers and collaborations for the brand.
Key stakeholders and partners for this role include our development , digital marketing , multimedia, content marketing, and PR teams as well as our external agency partners.
Key Outcomes:
In the first 90 days , the Manager will:
- Learn and live the Americares values.
- Complete all require d new hire onboarding trainings .
- Demonstrate understanding program baselines.
- Develop and demonstrate strong working relationship cross- functionally .
- Deliver their first set of editorial calendars.
- Develop content that increases brand awareness, boosts community engagement, and reaches new demographics.
In the first 6 months, the Manager will:
- Identify internal sources for program information.
- Develop and execute campaign plans.
- Develop long-term goals and long-term planning for future events and activations.
- Map out internal and external dependencies.
- Develop and share future growth plans.
In the first year, the Manager will:
- Demonstrate a strong sense of each channel’s tone and voice.
- Develop strong pipelines of content through various teams within the organization.
- Actively providing insights, updates, and performance of content on the channels and adjusting for improvement.
- Own and execute several campaign projects.
Duties and Responsibilities:
- Creating and delivering social media content and calendars:
- Developing content for social channels (primarily Instagram, Facebook, X , LinkedIn) with particular emphasis on Marketing Team campaigns, Americares program work, media pushes, influencer initiatives, and unfolding emergencies.
- Sourcing content by developing and maintaining strong relationships both within the organization and externally
- Creating graphics and content through image/video editing software (Canva, Capcut , Photoshop, etc.)
- Posting/Scheduling content for our social channels.
- Responsible for creating comprehensive social media analytics reports that track key performance indicators (KPIs) and assess the effectiveness of our campaigns. By analyzing engagement metrics, audience demographics, and content performance, you'll provide actionable insights that guide our strategy and improve our outreach. Strong analytical skills and the ability to translate data into compelling narratives will be essential for this role.
- Be the voice of our brand on social and other team owned external channels, responsible for fostering an engaged and vibrant online community. You will build and maintain relationships with our followers across various platforms, actively responding to comments, messages, and discussions. This includes daily monitoring of the channels, sometimes outside of regular business hours in case of issues and reporting/escalating questions, violations of community guidelines and notable engagement including celebrity/influencer/notable persons liking/sharing/commenting on Americares work .
- Staying up to date on social trends, heat moments, competitors and industry related social campaigns. Putting these observations into practice as data to inform content development, program development, collaboration and counsel to cross functional teams.
- Monitoring relevant social conversations covering strategic priority areas including climate health, mental health, emergency programs, access to medicines, general health services topics. Raising opportunities for engagement or social influencers we should be engaging with.
- Supporting Americares growing influencer program through toolkit preparation, collaborating with Director and agency on influencer programming, recommending influencers based on social monitoring.
- Collaborate in creative brainstorms and problem-solving sessions as we share and develop ideas.
- Support Social Director on projects and initiatives as they arise
- Actively model and contribute to Americares values, work culture and mission
- Engage in and contribute to team spaces with openness, global competencies and a growth mindset
- Other duties and responsibilities as assigned Actively model and contribute to Americares values, work culture and mission.
Degrees and/or experience required for the role:
- 5-6 years of experience in social strategy, community management, digital marketing, influencer marketing and/or content development.
These competencies are required for the role:
- Ability to adapt quickly, think creatively and tell powerful stories of impact by accurately synthesizing information from multiple sources .
- Content development skills including social graphic design . (Adobe Suite, Canva, CapCut , etc.)
- Experience working on an integrated marketing and communications team and across functions and departments in support of top-down brand profile awareness .
- Strong writing and editing skills with ability to tell a concise story .
- Proven ability to execute campaigns across multiple social channels .
- Experience project managing their own tasks, with attention to detail and adhering to strict deadlines that often require quick turn-around .
- Experience in analyzing data to deliver on KPIs, knowledgeable about web traffic metrics and channel optimization .
- Proven ability to work effectively and independently .
US work authorization is required for this role . A n ability to travel for events, as needed, as required .
These competencies would be great to have, but are not required :
- Fluency in languages that are spoken in at least one of our core locations (India, Philippines, Tanzania, El Salvador, Puerto Rico, Colombia, etc.) , in addition to English.
- In-house non-profit and/or talent agency experience with a developed network of industry connections.
Additionally, our core competencies as an organization are:
- Ownership and results
- Communication
- Problem solving
- Equity and inclusion
- Teamwork and conflict resolution
- Leadership
- Prioritization
- Management
- Strategy and planning
- Decision making
We know not all applicants will demonstrate all the competencies we’re looking for, and that women and underrepresented groups tend to not apply unless they meet all the requirements. We encourage you to apply even if you do not check all the boxes above, and we look forward to reviewing your application holistically.
What you can expect , if you move forward in the recruitment process:
- Interview with People and Talent ( 1 hour )
- Competency exercise (1 hour)
- Video interview with team ( approximately 2 hours )
- Reference check
- Offer!
- Background check and onboarding
Americares is currently authorized to support remote work employees in the following locations: CT, DC, FL, GA, IL, MD, MA, NC, NJ, NY, OR, PA, Puerto Rico, TN, TX, VA, and WA. Please note that we do not provide relocation assistance at this time.
Americares does not and shall not discriminate based on race, color, religion, caste, tribe, creed, gender, gender identity, gender expression, age, national origin, genetic information, disability, pregnancy, marital status, sexual orientation, sex characteristics or military status, in any of its activities or operations. These activities include hiring and firing staff, selecting volunteers and vendors, and providing services. As a humanitarian organization, we provide help to people in need regardless of race, ethnicity, religion, or political affiliation.
Americares is committed to ensuring safe and accountable workplaces and programs. Our code of conduct, organizational values, and policies and procedures help to safeguard the welfare of everyone working for and participating in Americares programs. Americares is committed to the prevention of all types of abuse, discrimination, harassment, and exploitation. Employment with Americares will be subject to appropriate screening, reference, credentials, and background checks. By applying to our organization, job applicants confirm their understanding of and consent to our procedures during recruitment, and to adhering to our values and commitment to safe and accountable workplaces and programs as an employee.
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of Americares. At any point in the recruitment process, we may request additional information to confirm qualifications. Any misrepresentation of qualifications in any stage of the process will prevent the applicant from moving forward in the process.
To request a disability accommodation to participate in the job application or interview process, please contact us at talentcenter@americares.org.
