Influencer Marketing Manager (UGC)

Welcome to Welltech – a global leader in Health & Fitness mobile applications. With over 200 million installs and a suite of five innovative apps, we're dedicated to enhancing the health and well-being of millions worldwide. Over the past six years, our diverse and passionate team of over 700 professionals has been driving this mission forward. From intuitive nutrition trackers to groundbreaking fitness solutions, we empower individuals on their transformative journey toward optimal health and happiness.

As a key player in our UGC team, you will lead efforts to collaborate with influencers and creators, driving the production of high-quality UGC that embodies our brand's values. You'll handle the strategy, execution, and optimization of UGC campaigns, working closely with a team of creative producers and in-house production to achieve outstanding results. 

The ideal candidate will have a genuine passion for understanding and meeting user needs, a creative mindset, and a strong background in influencer marketing, particularly within the health & fitness or lifestyle niches.

In this role, your tasks will be:

• Develop and implement UGC-focused influencer marketing campaigns targeting top-tier markets in the USA, LATAM, and Europe.

• Identify and collaborate with influencers (bloggers, content creators, and UGC makers) across various platforms to produce high-quality content.

• Cultivate new influencer relationships and explore channel expansion opportunities to achieve target goals and broaden our reach.

• Manage and maintain daily communication with influencers to ensure timely delivery, adherence to contracts, and effective negotiation of compensation to maximize campaign results.

• Craft engaging and clear briefs and scripts in close collaboration with the creative production team to ensure the content aligns with brand objectives and campaign goals.

• Review video and image content to ensure accuracy and fulfillment of contractual obligations.

• Use historical and current data to analyze and optimize UGC strategy.

• Stay updated with social media trends to inform strategy and drive innovative content ideas, especially in UGC.

• Explore new ways to innovate and enhance our influencer marketing approach, staying abreast of the latest trends.

Must-have skills you’ll need to bring:

• 2+ years of experience in influencer marketing, preferably within health & fitness or lifestyle niches.

• In-depth understanding of full cycle influencer marketing – strategic planning, identifying key metrics and indicators, campaign delivery, and evaluation of performance success across various platforms.

• Proven experience with the US market.

• Advanced proficiency in English, both written and verbal.

• Strong communication and negotiation skills.

• Solid grasp of current marketing tools and platforms (e.g., TTCM).

• Strong analytical skills to evaluate campaign performance and optimize strategies.

Nice-to-have qualifications:

• Experience creating successful UGC campaigns.

• Successful сase studies with TikTok influencers.

• Background in SMM, video production, PR, or branding.

• Upper-intermediate proficiency in Spanish or Portuguese.

• Experience writing compelling copy that engages and drives conversions, including social media captions and video scripts.