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Social & Community Marketing Director

Remote:

Full Remote

Experience:

Expert & Leadership (>10 years)

Work from:

United Arab Emirates

Offer summary

Qualifications:

10 years of social media experience, 5+ years in crypto or fintech, Proficient in product marketing, Strong understanding of internet culture.

Key responsabilities:

Drive product adoption and social growth
Lead social media and partnership campaigns

OKX Financial Services Large https://www.okx.com/

1001 - 5000 Employees

See more OKX offers

Job description

Who We Are

At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.

We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.

About the Opportunity

OKX is looking for an experienced marketer to tell our product and brand story across retail, traders, crypto native and institutions through social media and community building efforts.

This role works closely with cross-functional teams, including design, product marketing, content and partnerships to define and execute go-to-market strategies, product positioning, competitive analysis, and customer engagement initiatives.

What You’ll Be Doing

Develop and execute overall social growth and product marketing plan to align with company goals – driving product adoption, growth and social engagement
Lead product and partnership campaigns across social media, ensuring alignment across product, brand and leadership teams
Conceptualize, coordinate, and create compelling evergreen social content across our different social channels
Manage, mentor, and develop the team – fostering moving fast while focusing on the big little details, endless curiosity and experimentation
Partner with cross functional teams, including brand, product, design, legal, and finance to effectively execute marketing moments.

What We Look For In You

10 years experience in social media with 5+ years in crypto or fintech
Understanding of the crypto market, shifting web3 landscape and internet culture
Experience growing X, TikTok, Instagram, Discors, & Linkedin communities
Demonstrated ability to create and optimize product marketing and social campaigns
Ability to context switch and manage multiple concurrent projects with ease
Excellent leadership and communication (written and verbal) skills, with the ability to influence cross-functional stakeholders
Emotionally intelligent
Leadership qualities - be able to prioritize right and align expectations effectively
Ability and acumen to marry creativity with data
Learner mindset
Owner mentality
Close the loop on a task before proceeding to the next one