Growth Marketing Manager

For more than 30 years, ECI Software Solutions has been providing industry-specific, cloud-based business management software and services to small and medium-sized businesses. With divisions focused on manufacturing, wholesale/retail distribution, building and construction, and field service, ECI's solutions integrate into every aspect of a customers' business to help them level the playing field, run day-to-day operations more efficiently, and free them up to focus on what matters most. It’s how business gets done.

Who is ECI?

At ECI, our mission is to enable the entrepreneurial spirit of small and medium-sized business owners. But ECI doesn’t simply deliver amazing software solutions; we also have an award-winning company culture.

• We offer competitive benefits focused on employee well-being, including paid volunteer time off!
• We have been named by Achievers on its prestigious 50 Most Engaged Companies To Work For list for the last five years.
• We have received international recognition for our high levels of employee engagement through Certification as a Great Place to Work six years in a row.
• Our culture of creativity, innovation, and leadership has garnered over a dozen International Business Awards (Stevie®).
  
  

Come join a worldwide team with a strong culture of inclusion, professional development, and collaboration.

To apply for this position, please attach a detailed resume that demonstrates your qualifications and skill set pertaining to this position. Applications without a resume will not be considered.

The Growth Marketing Manager is responsible for driving aftermarket, cross-sell, and migration pipeline and revenue by building engaging marketing campaigns that target existing ECI customers.

This position directly benefits ECI by growing its product footprint among the current customer base through bookings (cross-sell opportunities), migrations, customer retention, advocacy (including referrals, testimonials, and references) and loyalty. You will be working as part of the Growth Marketing team and collaborating with sales, product management, product marketing, creative services, and the marketing operations teams to create an incredible customer experience and reach cross-sell business goals. The position is remote and reports to the Director of Growth Marketing.

Responsibilities

• Drive marketing attainment with the goal of growing sales pipeline and bookings. Key metrics include cross-sell opportunities, opportunity to qualified pipeline conversion targets, qualified pipeline attainment, qualified pipeline to closed won conversion targets, bookings attainment, and ROMI; performance based off KPI metrics.
• Develop and execute integrated cross-sell marketing strategies based on product marketing-provided themes and messaging that include programs, benefits, and channels.
• Leverage digital delivery channels which attract aftermarket opportunities, including search (organic and paid), email, nurture programs, webinars, digital industry publication programs, blog and long-form content creation, social media (free and paid), and additional channels.
• Track, analyze, improve, and report on key KPIs, through the entire customer marketing funnel.
• Align all programs with business goals and provide regular reports showing progress toward goals.
• Identify key customers for case studies, speaking opportunities, and referrals.
• Map available whitespace and identify the next best product fit among the existing customer base.
• Develop and manage cross-sell marketing budget.
• Proactively engage with sales, coordinate, communicate and optimize impact of marketing activities, including customer facing content, customer stories and other sales and marketing collateral.
  
  

Technologies Supporting The Role

• Pardot (Marketing Automation)
• Salesforce (CRM)
• Stensul (Email Marketing)
• Craft (CMS)
• Pathfactory (Content Repository)
• Asana (Project Management)
• GoToWebinar (Webinar)
  
  

Education

• BS in marketing or business, or comparable education/experience
  
  

Background/ Experience

• 5+ years in B2B growth, customer, or demand generation marketing
• Proven experience driving desired results through digital channels
• Strong understanding of SEO and inbound marketing strategy and execution
• Experience in marketing for aftermarket or add-on SaaS products
• Experience within the Distribution, Office Technology, Lumber Home and Build Supply, Manufacturing, or Residential Home Construction Industry preferred
  
  

Skills

• Marketing/sales funnel knowledge and experience
• Marketing automation platform experience, Pardot a plus
• Planning/project management
• Cross-sell opportunity generation, strategic and tactical planning
• Ability to work independently
• Highly organized with the ability to prioritize tasks in an asynchronous work environment
• Some direct content building required for demand creation
  
  

In addition to our competitive salary and award-winning culture, we offer an excellent benefit package. We even offer our employees a day off to serve their community! Our company core values are our “CODE”: Crave Greatness, Own the Outcome, Deliver Awesome and Embrace Community.